There are a large range of choices when you start: start from scratch, buy a franchise, buy an existing business.
Now what about home businesses?
The benefits of starting a home business are many:
– convenient: no commuting, can work in your time and very flexible, wide range of possibilities
– can be done in your own time while you still have a job
– no employees, less compliance and administration
– no expenditures and can be low starting cost (as opposed to expensive franchise or existing business or brick and mortar businesses). Bear in mind though any business requires some form of investment and little things add up quickly
– some can actually provide good income, BUT do not be fooled like any business big income will mean hard work at the start in most cases
some recent stats showed that a decent part of incomes generated by small and micro businesses in Australia is coming from stay at home mums who produce some income to support the family.
The downside:
– you can become insular and you need to be self motivated. That is not given to everyone and it can be difficult when there is a difficult time to face in the business
– no team environment: harder to learn, to motivate each other, to stay at the top of your game is always harder when on your own
– the scope is not always as big as for some other more traditional businesses where you can delegate and or leverage, but some do well. as usual it has a lot to do with the owner
– most importantly there is a lot of junk out there and people who are not very experienced can burn capital or energy in things that make it more challenging
– a lot of home business opportunities sell dreams and emotions and misconceptions like you will make money while you sleep. Yes that can happen but before it gets to there you’ll need to DO things. Too good to be true is usually right
– difficulty to address some large corporations or markets which do not really like to do business with people in their pyjamas, however internet, virtual offices and so on can cater for that problem
If you want to hear more make sure to visit regularly my posts on my site. I will cover other categories of business depending on comment on my posts to address the most burning topics and questions…
6 Truths About Starting a Business Online (or Any Business)
Laura August 6, 2021 ArticleYou’ve arrived on this page as you want to know everything about starting a business online.
However, the internet is full of people who want you to spend money on products that don’t get you anywhere. They promise you the earth, but they don’t even bring you back a dime. These sellers seem to want to keep people busy but without any reward for their hard work.
There are some scammers out there that will do anything they can to get your money. They will fill you with all kinds of ideas about making a million pounds by the end of the day.
It’s time to look at a few truths on starting a successful business online:
Truth #1 ‘Free lunches’ aren’t Free!
Every business is going to cost you some sort of financial investment. When you’re getting started it’s very important to spend initial money very wisely. There are plenty of ‘gurus’ who claim that they can help you do this and that. They usually arrive with an expensive sports car, but can often come in other guises and do a lot of exotic travel. They give the impression that they haven’t had to put any effort into making millions of dollars.
Well, let me tell you that the truth is very different from that. Every successful business takes time to work. It’s not easy, you have to put time in when you don’t really feel like it and you’d rather be doing something else. But that’s just the price that has to be paid to make a good living, have fun, feel rewarded and inspired. As an entrepreneur you don’t have a glass ceiling on the amount of money that you can make, the only limit is organising your time and effort so that it’s spent on the right things.
Truth #2 Leverage is essential
If you’re wondering what leverage is – it’s getting everything and everybody optimised for maximum output. When resources and people work together, it’s a lot easier to get better results than if you had one person doing it all.
Imagine, you are giving your house a makeover. If you had four people working on it instead of one, you’d be speeding along and making good progress. With 10 people on the job it would be done pretty fast indeed. That is why leverage is essential.
Truth #3 Friends and Family Don’t Understand Your Job
In today’s economy, it’s rare to find somebody who lasts for 10 years in the same job. Our parents may have witnessed situations where people have had the same job for 40 years, but it’s just not like that anymore.
These days you don’t have to think traditionally – ever read the ‘4 Hour Week’ by Timothy Ferriss? It turns any traditional thinking on it’s head. You really can create your business to fit with your life, not the other way around.
Truth #4: Rome Was Not Built In A Day
In exactly the same way, you won’t have …
I love entrepreneurs! Generally, I’ve noticed a drive and a determination that takes creative-minded, bootstrapping, do-it-yourselfers a long way. Those who show true ingenuity, persistence, and resilience inspire us all to have a brighter attitude.
I also love entrepreneurs because they ask me to help them with things like logo and graphic design, social media strategy, and web-based user experience. Oh, and I charge for those things, so it’s doubly-nice.
One thing I’ve noticed, however, about super-entrepreneurs is that their minds tend to race about 10,000 RPMs with cool, new ideas. I really wonder how many ideas are eventually left laying in the dust, not because they weren’t good ideas, but because not quite enough thought and planning went into them.
Having received tons of emails with ideas from entrepreneurs hoping to take an idea big-time, I thought I’d throw together this list of the six things I either say, or want to say in response. They are mostly questions, not recommendations, but the questions themselves are often overlooked.
Is it possible?
I know this one sounds obvious. If it weren’t would I be asking about the idea to begin with? And aren’t all things possible to those who believe? Certainly, but quite a few great ideas are laying in graves because the technology was either not ready, or too expensive.
Who else is doing it?
Use search engines and social networks to scout out the potential competition. Sometimes you wind up jumping into an arena filled with insurmountable competition. You’re probably not going to start the business that will topple an Amazon or Apple.
Can it be done well remarkably?
Doing something well doesn’t make it successful. Doing it well enough to get noticed does. Can you execute the idea in such a way that people will buy into it?
Do I have accesses to the resources to get it done?
This thought may sound strange, but some ideas are good (or noble) enough that you should consider handing it off to someone who can get it done. And every good entrepreneur knows that “resources” aren’t limited to the money in your pocket. It includes the money in other people’s pockets as well!
Is the idea something I’m passionate enough about to stick with over the long haul?
Pretty self-explanatory. Most of us have been there, burying an idea for which we had great enthusiasm, but didn’t see the gap between enthusiasm and real passion.
Can it be monetized?
This is the slimy question nobody thinks anyone should ask, but it must be faced. Why? Because if it can’t be monetized, it can’t be sustained or expanded. Sometimes that’s okay. Sometimes a good idea needs to piggy-back some other more profitable concept. Sometimes, the idea needs to go back into the incubator though.
These questions are seeds. You may have more to face. But at least face these and use them as a filter for every new idea. Let your genius lie asoak in the probing process. If an …
What Every Business Needs To Know About Mobile Marketing
Laura August 21, 2020 ArticleMobile marketing may be important to business planning, but it can be difficult to learn and create a great marketing plan. There is so much to learn both on the marketing side and the technical side. Listed below in this article are some simple steps that will help you have a successful mobile marketing strategy.
Your customers are the reason you are working. Knowing the goals and desire of your buyers is the fundamental principle of mobile marketing. When you are applying your services in a manner that is not in line with the desires of the customer, you are unlikely to see much profit. Find out more about your audience to answer their needs.
QR codes are being used more and more on advertisements to appeal to the smartphone-using audience. That way, people using smart phones will be able to easily visit your web site for access to your special promotions or coupon offers. Put these codes everywhere, including fliers, catalogs, and even your own business card. A person that takes the time to use a QR code is likely interested in your company. Offering these on your printed ads and marketing material makes it easy for them to find out more.
When composing your mobile website copy, be succinct. Make sure your site is filled with good information and not just there for keyword stuff. Mobile marketing is all about concise advertising.
Creating a mission statement will be highly beneficial for staying focused with social mobile marketing. This will make it easier to stay focused.
You need to have a home base if you are developing a mobile platform that will stand alone. Your campaign is about getting people to your home base or bringing them back to it. Avoid developing an entire business around your mobile platform.
Make sure your first campaign is successful before you start a new mobile marketing campaign. Take into account the longevity of the campaign in addition to the sales numbers. Base the creation of your new campaign on the success formula of your old one.
When you are getting started in mobile marketing, you need to learn everything you can regarding how mobile devices work and how they display information so you can tailor your ad material accordingly. View your campaign on as many different mobile and smart phones as possible to test out your ads, links and other interactive materials from the perspecitve of a consumer.
Think about creating a free app for your customers. The process is easy, and customers love receiving free applications. You could create an application specific to your business and up the results of your mobile marketing efforts. There are a lot of services that assist in designing apps, and a lot of features these apps could offer to your customers.
As you can see, mobile marketing is the wave of the future, and you need to know how to use it to generate leads and make sales. It will be easier to understand what …
You should consider Facebook if you need a new campaign to promote your brand. This site is a great way to promote your business and products quickly and successfully. This article will show you the ropes.
Your fans should be interacted with on a regular basis so you can cater to their needs. Take everything that is posted into consideration. There are a lot of popular businesses that get marketing tips from their fans. Never ignore your fans since they are the reason that you have gotten as successful as you are up to this point.
Consider holding online contests as a means of your Facebook marketing plan. Provide discounts and prizes to those who give your page a “like.” Be sure that you come through in awarding your prize, or no one will trust you again.
A simple way to start a conversation with your Facebook fans is to respond to the feedback they leave on your page. Keep an eye on your all and any twitter messages that contain your company handle. Reply back, particularly if it is a complaint or someone who needs service immediately.
Avoid letting your Facebook page overwhelmed with spam. There are some filters that can be used when editing your page that help monitor the page, even if you are not around. Your administrators can update the filters as new spam is added to your page.
Consider creating a Facebook group rather than just a page. The group can lead to a community on Facebook, where your customers can exchange comments and ideas. Don’t hesitate using a group and a page as a mean for your subscribers to get your updates and also share their content with your group.
When you utilize Facebook Offers, you are able to promote freebies and contests you’re running on your site. Create the offer and then make sure to post it on the wall. You may find yourself with new followers if its a great offer.
Don’t forget about your existing audience. There are people that just want likes and then they forget about existing fans. For a great marketing campaign, you should respect and appreciate your followers. This will boost engagement and build your relationships.
When a follower asks you a question on your wall or makes a comment, always respond. If someone goes to the effort to contact your business, you should take the time to talk with them. Facebook is similar in a lot of ways to making a phone call. You answer any questions that are asked of you about the business you’re running.
Everything you put up on Facebook needs to have value. Stated otherwise, all followers ought to gain something from your postings, even if it is just a helpful hint or a bit of advice. However, avoid “selling” too much to prevent your followers from getting tired of having your name popping up on the news feed.
The weight on your shoulders to build profits can be huge. Creating a …
Your email marketing should contain relevant information presented in an attractive manner to encourage customers to purchase from you. Could it really be as simple as that? Of course! Your profits will increase if you make an email-based marketing campaign that fits these requirements. This article will provide you with all the advice you need, so read on!
Send out emails that correspond to your target audience. Encourage your subscribers to invite their friends to join your list too. At the end of every email, provide a “subscribe” button and a “share” button so readers can pass along your information to friends. By doing this, your viewer base will grow.
Don’t bombard customers with a message that says “Buy Now!” messages. This will make you look like you are spamming them, which will in turn affect your business. Your subscribers are savvy, and they know that your goal is to sell products, so focus on building a stable, professional reputation and relationship with them. Your customers will be thankful for this, and there’s a good chance they’ll make a purchase.
Use A/B testing to test subject line variations. Split the mailing list in half. Use a different subject line for each half of the list, while keeping the rest of the email the same. You will learn which subject lines have the best open rates and which ones people ignore.
Make sure you have permission to send emails to your subscribers. If you do not, you will risk losing trust of the customers and who they interact with, creating a bad name for your business. This could lead to you getting blacklisted by some of the ISPs; this could turn in to a major headache for your email marketing campaign, and in turn, your business.
Look at how spammers run their messages, for a lesson in what you should never do. Make an email account, display it around the Internet, and look at the spam come in. See what’s wrong with these emails and make sure you don’t make the same mistakes. Make yourself stand out from spam to improve your reputation.
Passive and active feedback from your customers is an essential tool for enhancing your email marketing projects. To get active feedback, ask your readers for suggestions. However, passive feedback is much more subtle and can even be invisible to your readers. Utilize software programs or tools to evaluate what links are used most frequently.
Make sure your email marketing strategy makes use of “smart persistence.” Staying persistent with the proper type of customers is the key to success. Persistently emailing disinterested customers is obnoxious to them, and it wastes your time and effort.
You should utilize some type of call to action within your emails. Your readers need to understand what they need to do by you simply telling them in your emails. Make sure that any links you have are obvious and let it be known how to use them. These messages can be repeated at the …
Want To Know More About Making Money Online? Read This Article Now
Laura March 21, 2020 ArticleEarning money on the Internet can be quite easy. It may be that all you really need is a computer and a connection to the Internet. Just keep in mind that knowledge is the key to unlocking the Internet’s money-making potential. Start your education by checking out the tips presented below!
Find a niche that uses your unique talents to make the money online. Is writing one of your passions? Use you writing talents and become a content writer. Is graphic design something you are good at? You can get hired to develop website and promotional materials. Do not hesitate to look inward.
Organize your days to include specific work hours. Online income is something that you will need to do consistently. You won’t make a ton in a short time. You have to put in the time necessary. Determine a time frame in which you work each and every day. Just an hour daily will add up with the passage of time.
Search on Google if you want to maximize your earnings. Your search should yield many results. When you come across a company that is of interest to you, make sure to check out the reviews with regard to the organization. No matter what your choice is, you should take your time with things.
Make good use of your down time. You don’t need to be too focused on certain online money-making ventures. Especially small tasks on websites like Mechanical Turk (mturk.com). Try doing some of them while watching TV. You will not make a lot of money by doing this, but you’ll spend less time wasting your time and you’ll make a little bit of money as well.
Do not pay money when you are just starting up. No reputable source of Internet income needs money from you to work for them. They will most likely take your cash and leave you with nothing. Stay away from such companies.
Try your hand at creating an ebook. This is a fantastic way for you to tell everyone what you know about a certain subject and make some money off of it in the process. Recipes are a great place for you to start with your E-book.
Consider the money-making potential of writing and selling an e-Book. Publishing your own ebook is a very popular online income tactic. The opportunity to make money is very good, provided you can write or offer expertise in a particular topic or field. Various online publishing portals are available, with some offering very high commission rates.
Get into the self-publishing business. You can sell it in digital form on a site such as Amazon. Many people have been able to sell their tomes this way and make a lot of money.
Blogging is a great way to earn money. Many people who blog for fun do not realize they can earn money online. Your blog makes money via advertising. When one of your readers clicks the ad, you will profit.
Remember these considerations …
Do you know much about marketing online? What do you know about Facebook marketing? Have you been marketing offline mainly? Regardless of how much experience you do or do not have, you can use the following tips to help your campaign.
Sponsoring a contest can be a fantastic way to get more followers on Facebook. Take advantage of this great idea. Provide people with prizes and discounts for liking your page. Always actually send the prize or you’ll ruin your reputation.
Host a giveaway to generate attention. Encourage new subscribers by offering free products. Announce winners on your page and repeat as necessary.
Facebook ads are a great place to start. Regular postings only go so far when it comes to promotions of goods and/or services. To get real reach into your channel, you are going to want to purchase some Facebook ads. Facebook ads are cheap, and they can be quite effective.
You may wish to create a Facebook group rather than a Facebook page. Creating a group on Facebook will make other people more likely to start a community with each other where they can interact. This will also give you the ability to inform your subscribers of updates.
Be careful about posting about your own business away from your personal pages. You can receive a great deal of attention when you post on other Facebook pages. But, be sure it is positive attention. Only make posts on other pages if you have something worth saying. Don’t spam other pages.
Always respond to comments as well as posts that are posted on your Facebook wall. You should always dedicate some time to make contact with people who have taken the initiative to get in touch with your business. Responding in a timely manner will help improve your credibility.
Have different links that your visitors can sign up to on your Facebook. Giving the audience something valuable for just registering or signing up can let you have ongoing conversations with those that have expressed interest. You could have a contest, or just give away a freebie.
You have to use real resources with your strategies for marketing with Facebook. Marketing on Facebook takes a major effort, but it can lead to great success. Learn how to get the most out of this valuable resource and take advantage of the possibilities of social media marketing. Invest the necessary time and resources to see real results.
Never turn off the function that allows people to post comments on your page. You may think that you can use this to keep people from posting bad things, but in the end it will make people think you’re not interested in their comments.
Don’t forget why you created a Facebook page. Sometimes, you may not need a page due to a fleeting customer base. Did you create your page as a way to engage customers? Perhaps you view your Facebook page as a way for your customers to engage you in a personal, direct …
Trying to make cash online is a lot easier these days because there are many people that are open to conducting business online. Now that shopping online is no longer risky, you could use it in order to make cash online. The ideas within the following paragraphs are a good starting point for your online adventures in making money.
To generate money on the Internet, you must first discern your niche. Do you have a flair for writing? Promote your skills as a good content writer. Does your talent fall in the graphic design area? There may be people that need help with their websites. Careful consideration about what you are good at will be instrumental in making money online.
Surveys are a great option. There are a huge number of surveys available online. They can be a good way to make money. Some do not pay very well. This is easy when you have some down time, and that money can quickly add up.
Stand ready to prove your identity before you get to take advantage of making money online. A lot of places are going to want you to show ID and other forms of validation just like if you were going to work at a regular job. You should have all your ID ready to convey digitally so that the process will be easy.
Put your down time to good use. It’s possible to earn money with little or no effort. You can do micro tasks online through various reputable sites. You can even perform these tasks while cooking dinner or watching television. While you probably won’t be an overnight millionaire, you’ll certainly be a more productive worker.
Try to flip names for domains. Lots of folks generate income by using domain names. It’ll take time to research and some investment, but in the end it’s essentially like buying up Internet real estate. Use certain sites such as Google Adsense to research keywords that are currently trending. Look to purchase domains made of acronyms. Look for those likely to be lucrative.
Use the skills you have in writing to come up with an E-book that can be sold online. This is an easy way to use your expertise to make money. If you cook, you might try selling a recipe eBook.
You can make pretty good money publishing eBooks. In recent years, it has become trendy to self-publish. It’s a terrific opportunity whether you’re a writer or an authoritarian in your field. You can pick from a variety of publishing platforms online. Some offer a commission rate as high as 70%.
Trade using the foreign exchange market if you are serious in making money online. There are various trends that are popular today. Don’t get hooked on the feeling of a lucky break and thinks that you will always have stellar success in the market.
The web makes it possible to make cash online today, but you can only achieve this if you have great tips you …
A leader that’s respected will be a person that’s able to care for the people around them and will be able to work to help others do well. A great leader is one who inspires those around him to be great leaders too. Giving people a job to do is ideal, and the following information below offers many good tips that will explain these things to you.
If you want to be a better leader, improving your honesty is a great starting point. As a leader, you should be trying to lead people in a good direction. If you are an honest leader, people will see that and have a great appreciation for it. You always should attempt honesty with your people, as it should influence them toward honesty as well.
A good leader brings creativity out of their team. When you find opportunities to think creatively and take risks, it can lead to greater places. Try branching out and exploring where your curiosity takes you. New ideas should never be frowned upon. It will help your team be creative and inspire better work.
Be honest when dealing with employees, customers and clients – this is extremely important. An effective leader needs to be trustworthy. Always remain trustworthy and honest. When people know they can trust and rely on you, they will grow to respect you as a leader.
Always express appreciation to those who are working for you. It takes only seconds or minutes to email or write a thank you, or to support someone else, and it goes a long way in the eyes of others. It’s free to do, and means so much to others.
Tenacity is vital to effective leadership. When things go wrong, your team will look to you on how they should react. You have to focus on the completion and the solution for any task and problem, regardless of what things appear as obstacles. When you show tenacity, your team will be motivated to reach their goals.
Always come prepared when you’re speaking to people on your team. Try to imagine what kinds of questions they’re going to be asking you. Get the answers so you are ready when they’re asked. By always having the answers to their questions, you will build confidence among your team. Doing this will also save you time.
Offer rewards for good work. While a regular salary is great, incentives will really improve a person’s work. Show appreciation for a hard working employee. Leaders that do well don’t pinch their pennies when good things happen.
Set goals and missions for your entire company. Setting goals helps your team rich for the stars. Do not let your goals disappear after you have established them. Hold meetings about goals, and ensure that everyone is accountable for their actions.
Nobody wants to be a bad leader. Know what it takes to become a great leader, understanding exactly how to treat your team. Drive and determination will get you there. It’s up …
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