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Blog and Article Topics For Startups

The toughest part of article and blog marketing is coming up with interesting topics to write about. Typically, the way you write up a publishable article differs a bit from what you put on the company’s blog. Articles tend to be more fact-based and educational, while blog posts provide an opportunity for more of a personal, op-ed bent. In either case, you need something to start with. Here are some ideas for each of these writing tasks:
Topic Ideas for Articles
The purpose of publishing online articles is two-fold – to increase the number of backlinks to your site and to encourage potential customers to click through to your business site. Thus, article topics should focus on what your potential clients want and need to know.
Start with what you do and how you get it done. Break it down by product line, single service, or some step in the process. Explain why what you do is important, and how it benefits your customer. Publishable articles typically must be at least 500 words (about 6 to 8 paragraphs) but rarely need to be much longer. This means that you can write a separate article not only for each product or service you offer, but for individual features of each – what the feature is, what problem it solves or benefit it provides, why it’s a great deal, and where to find them. Bam – 500 words. Do not sell in your article… save the sales pitch for your resource box or the landing page on your website.
For example, a hardwood floor retailer has started carrying a line of glues that have low VOCs. An article may compare standard glue to low VOC glues, explain the differences, explain why a low VOC product is a better choice and in what situations, and how to identify a low VOC product. Then, in the resource box, the reader is directed to the landing page on their website that provides more information on the new line of low VOC glues and a way to contact their company to order.
Once you have published an article for each product and feature, you can always start over again. While you generally cannot submit the identical article twice, the odds are that writing a fresh article on the same topic will end up with a different approach than the previous one. Any time you add a new product or discover a new benefit, be sure that idea goes on your article topics list.
Aside from products, services and features, effective article topics include any tangentially relevant subject that would get your target market thinking about what you offer. For example, if you sell dog grooming supplies, write about different breeds of dogs and the best matches of lifestyle and breed. People thinking about getting a new dog look for that type of they will be looking for the supplies you sell. If you sell tile flooring, publish articles about the allergy problems carpet can cause.
If you sell business services, you may write articles about aspects of accounting or taxes that are interesting to business owners – possibly even the ones that you have dealt with. If a struggling entrepreneur is reading an accounting article by a small business expert who also happens to provide SEO services, they might well click through and continue reading… and realize they need those services too.
Include a tool on your website for potential customers to ask questions. Very often, these questions will lead you to excellent article topics. You get two benefits here — the opportunity to interact directly with a potential customer by answering their question, and the ability to turn that answer into a general interest article.
Topic Ideas for Blogs
Blog topics, and posts, for that matter, are much easier to come up with. You can blog about your business, the industry, recent news, your customers… the list goes on and on. Every time you submit an article, bust out a quick blog with a link to the article (on your own site, preferably). Include a little opinion in your blogs, and ask for responses from your readers.
Sign up for newsfeeds related to your business and industry and jot down quick 150 to 300 word response to the news. Feature an employee or customer, promote community events that your business sponsors, evaluate the competition (professionally, of course). Because blog postings can be so much shorter than published articles, they should be far easier to create and post.
Keep the tone positive and professional, and keep the content interesting. Faithful blog followers often become excellent reference — they will forward your link through their own blogs and even through Twitter and Facebook, building your traffic as they go.
Just Keep Writing
Whether you focus your efforts …

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Structuring My Business to Save Tax

Whether you are a new business or have been trading for some time, you will at some point wonder whether you should you think of incorporating your business. Is it best to trade through your own limited company rather than as a sole trader or partnership? It’s a very good question to ask for both business and potential tax reasons. In general, it makes more sense to incorporate for business reasons rather than just to save tax, as the tax regime changes and any planned savings may no longer be available.
In some sectors, such as IT contractors, it is hard to obtain contracts unless you trade through a limited company. The reasons for this are not always obvious; it is just the way things are. If you are taking risks such as in ordering large stock for an order that could be cancelled, then there can be a real benefit in the limited liability offered by trading as a company. Your own possessions are generally protected from any claim made against the company. However, in many situations, taking out a good insurance policy is all you need.
Perhaps most significantly though, a company structure makes it easier to involve outside investors in the company. Any business seeking to involve new investors will find it easier to structure the business by issuing or selling shares rather than complicated partnership agreements.
There can be tax advantages in trading through a company as there is also more flexibility in handling the owner’s remuneration in such a way as to minimise the tax liability. Limited Companies are taxed on their trading profits, in addition to other sources of income such as interest and rent, and corporation tax is assessed after any owner’s salary has been deducted. It is possible therefore to adjust the amount taken from the company in any one tax year, as well as the way in which it is taken out. Some profits can be retained in the company if the owner would otherwise be likely to pay higher rate tax personally.
For sole traders all income is taxable on their business profits, in addition to any other sources of income. There is little or no flexibility for deferring some of those profits to another year if you happen to have a particularly good year and are taxed at the higher rate. An additional advantage of a company is that shareholders can take profits as dividends which do not attract National Insurance Contributions. It may not sound exciting but significant savings can be made by an appropriate remuneration strategy.
The company will be regulated by Companies House, which has strict rules for reporting trading accounts and for the conduct of directors and other company officials. You will need to be satisfied that you can manage the additional administrative burden. You can always start as a sole trader and later incorporate. In fact, this is a common route when a new business is unsure of how large it will grow and whether the savings will outweigh the costs. It may be that there is also a potential tax saving on incorporating the company but this will depend on whether there is any realistic goodwill in the business.
To consider this and other issues properly, you will need to consult a professional advisor. Incorporating tends to be a decision business owners make a few times at most over a lifetime, and it makes sense to consult an experienced expert before acting.…

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Starting An Internet Business: The Plan

If you are looking for financial independence, there is no better and low cost, sometimes free, way than starting an internet business. However, without the right plan and approach, you may not realize the financial freedom you are looking for. The plan below will help you be successful with your online business.
What type of internet business should you undertake?
There are many types of online business you can undertake. You can either sell your own product or sell someone’s. Selling your own product will take you some time as you will have to identify the product, have it developed, develop the shipping mechanism and initiate a marketing campaign.
On the other hand, when starting an internet business, you can decide to sell someone’s products as an affiliate. Here, you will only have to get customers to buy the products and for each sale, you will be given a commission. Starting and internet business as an affiliate is much easier than starting to sell your own products.
Is there a market available for the product or service you are offering?
When starting an internet business, find out whether there is demand for the product or service you want to offer. You can use various tools to know whether your offer has a demand in the market. Also, find out trends in the media on what people are looking for. The best way to get a winning product or service is to offer a solution to problems many people are facing.
Do you have the necessary equipment to carry out the business?
When starting an internet business, you will need an internet enabled computer. Apart from this, you will also need things like a phone for live support, different computer application software, a printer, web hosting company, domain name among others. Unlike traditional business models, you do not require an office as you can work from home. You will save a lot on things like taxes, rent, electricity and other overheads associated with traditional business models.
What is your marketing plan?
Starting an internet business also required you to think of your target customers. Your business will not survive if customers cannot find you on the web. You have to come up with a marketing campaign for your products or services. You can use a combination of free and paid marketing strategies to reduce your cost and increase your leverage.
Before starting an internet business, you should understand the importance of search engine optimization (SEO) to your online business. Adopt different SEO to ensure your target customers get to your website.
When starting an internet business, have the above plan at hand and you will be on your way to a long term recurring income and will be able to achieve financial independence.…

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Understanding How Network Marketing Can Help You

Make sure your source is reliable so you don’t get sucked in to scams and gimmicks. Here are some timely, accurate, helpful network marketing tips that will send you successfully on your way!

In network marketing, it is easy to get pulled into the numbers game and focus on the quantity of prospects when in truth your success depends on the quality of your leads. In order to earn a profit, you must have dedicated hard-working people in your network that are actively developing their own set of business contacts.

As with many things, being a successful network marketer can be a matter of visualizing your success. This may not seem very complicated, but you really need to envision the future to make your networking business a success. Anyone can benefit from positive visualization, and network marketing is no different.

One way to progress in your field is to learn as much as possible from your failures. Analyze how you failed and take the information learned to heart. Knowing your weaknesses is the only way to correct them. Always learn from your failures, and apply that knowledge to avoid the same mistakes in the future. Likewise, repeat those things that are successful.

If your offerings are different, there may be people interested. It is alright to give people a choice as long as you let them make the final decision.

A vision board helps to make your goals clear so that your network marketing strategies can stay on track to meet those fixed goals. What exactly would you like to achieve through the business? Is it a yacht, fast car or mansion, or something else?

Having an e-mail list, and using it consistently is a fundamental part of successful network marketing. It does not matter if you derive this list from feedback on your site or if you purchase it, having a lengthy list you can use will aid you in increasing your business.

Become the leader of your network marketing campaigns. Be creative with unique offerings from your company. A great approach can generate a wealth of traffic. Consider it flattering if your success leads competitors to try to copy you. Try to refrain from copying other sites, as you should always be as original as possible when marketing.

It is important to be knowledgeable about the product you are marketing. Really believing in your own product, helps to build confidence in your potential consumers. If they see what a true believer you are, they will be motivated to sign up with you to support your product too. Your knowledge of the product is key to being able to answer any questions. This also shows your potential clients you are an expert and qualified to lead them with marketing the products.

Let your networking contacts determine the course of the conversation. Your promotions will be more successful when you use what you learn about your contacts. Take advantage of the information you can glean from social media outlets. When you understand their needs and desires, you can target them directly in your marketing strategy.

Success depends on your willingness to work hard, doing your research and being persistent. If you can use these suggestions, you can become successful.…

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Tips For Using Facebook Marketing In Your Business

Do you want to get a leg up on the competition? Would you like to market on Facebook just like they do? Would you be interested in out-marketing them on Facebook? You need to fully understand the principles of Facebook marketing laid out in the following article.

Offering contests is an effective way to increase your fan base. You could throw a photo contest, for instance, with customers using your product in unusual ways. If you do offer a cash or gift prize, though, make sure it is actually awarded. Be honest in business, of course.

Generate a buzz by offering a freebie through Facebook. You should encourage your customers to join by offering a few free products to some of your subscribers. Just announce a winner and repeat the promotion as necessary.

It is important that all online content is linked back to your Facebook. Set up your blog so that new posts are automatically linked on Facebook. You can even program a connection between your Facebook and Twitter accounts so that each time you tweet, it automatically appears on Facebook.

When marketing through Facebook, you’ve got to make your page stand out from the competition. Put up neat visuals or add some color. People are much more drawn to decorative pages than plain ones.

Don’t let your Facebook page become overrun with spam. There are some filters that can be used when editing your page that help monitor the page, even if you are not around. Page administrators are able to put keywords in that will be filtered out.

Check comments on your Facebook page regularly and respond promptly. Thank people if they have contacted you, and follow it up with an answer to whatever they have asked you. If you have a page on your site that holds the information they need, share the link with them.

Have different links that your visitors can sign up to on your Facebook. If they are able to get something for clicking Like, they’re more likely to do so. Try holding sweepstakes and contests, or just have a place for them to sign up for something valuable.

Consider Facebook carefully when choosing a platform for marketing on social media. Some segments of the population actually prefer other sites. Find out more about those who you are targeting before beginning a campaign so you can become a part of the appropriate social network.

Ask followers for insights on how to improve your business. Subscribers love to feel a connection to the brands that they follow. There’s no better way than to get your community involved in making decisions for your company. You may also want to ask what they want to know more about.

Keep your audience as informed as possible regarding your products and services offered. That doesn’t mean that you should post multiple times a day; regular updates will do. Also, don’t waste your followers’ time by posting needless information just for the sake of posting; keep posts interesting and pertinent.

Considering all the information available, you have no reason to fail at beating the competition with Facebook marketing. You will now be able to show them who is the real leader in Facebook marketing! Use what you’ve just learned and start marketing today.…

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What Everyone Should Know About Facebook Marketing

Do you know much about marketing online? What do you know about Facebook marketing? Have you been marketing offline mainly? Regardless of how much experience you do or do not have, you can use the following tips to help your campaign.

Sponsoring a contest can be a fantastic way to get more followers on Facebook. Take advantage of this great idea. Provide people with prizes and discounts for liking your page. Always actually send the prize or you’ll ruin your reputation.

Host a giveaway to generate attention. Encourage new subscribers by offering free products. Announce winners on your page and repeat as necessary.

Facebook ads are a great place to start. Regular postings only go so far when it comes to promotions of goods and/or services. To get real reach into your channel, you are going to want to purchase some Facebook ads. Facebook ads are cheap, and they can be quite effective.

You may wish to create a Facebook group rather than a Facebook page. Creating a group on Facebook will make other people more likely to start a community with each other where they can interact. This will also give you the ability to inform your subscribers of updates.

Be careful about posting about your own business away from your personal pages. You can receive a great deal of attention when you post on other Facebook pages. But, be sure it is positive attention. Only make posts on other pages if you have something worth saying. Don’t spam other pages.

Always respond to comments as well as posts that are posted on your Facebook wall. You should always dedicate some time to make contact with people who have taken the initiative to get in touch with your business. Responding in a timely manner will help improve your credibility.

Have different links that your visitors can sign up to on your Facebook. Giving the audience something valuable for just registering or signing up can let you have ongoing conversations with those that have expressed interest. You could have a contest, or just give away a freebie.

You have to use real resources with your strategies for marketing with Facebook. Marketing on Facebook takes a major effort, but it can lead to great success. Learn how to get the most out of this valuable resource and take advantage of the possibilities of social media marketing. Invest the necessary time and resources to see real results.

Never turn off the function that allows people to post comments on your page. You may think that you can use this to keep people from posting bad things, but in the end it will make people think you’re not interested in their comments.

Don’t forget why you created a Facebook page. Sometimes, you may not need a page due to a fleeting customer base. Did you create your page as a way to engage customers? Perhaps you view your Facebook page as a way for your customers to engage you in a personal, direct manner. Using Facebook to grow your customer base is different from using it to retain and promote loyalty among existing customers.

Rookie marketers might have the upper hand over seasoned pros, who are more accustomed to older marketing methods. However, this piece caters to both groups. Of course, you do need to use the tips. Use this advice to improve your marketing campaign today.…

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Read This About Making Money Online Fast

Your future fat wallet only needs your hard work first. The more you work, the more money you make. This is just as true to online money streams as it is offline. This article will help you make money online.

Keep your eyes open for online scams. While you’ll find a lot of opportunities out there for making money online, some opportunities aren’t that great. Read about the company before you choose to go with them.

People who have a knack for writing may find success with a revenue sharing option such as InfoBarrel or Squidoo. These websites ask you to write about your areas of interest or expertise, then give you a portion of the proceeds. You will also be a part of the affiliate program with Amazon, which can make you more money.

Schedule yourself. If you want to make the most money possible, you have to work on a regular basis. Too many people assume that online work is a fast path to the big bucks without much work, but that isn’t true. Hard work each day is required. This will help you to get better at what you do. You don’t have to work full-time; just figure out what works for you and stick to it.

Tutoring has become very popular. You can teach people online and work from your home. If you have knowledge in a specific area, you can tutor at sites like TutorVista or SmartThinking. If you’re able to meet the needs of people, you may also find other opportunities coming up.

Use Google to search for online moneymaking opportunities. You will instantly receive a broad list of opportunities. If you find something interesting, research their company. Be cautious to protect yourself.

Develop as many online income streams as you can. Nothing is a given in the online world. What’s working for you on this day could change later on. The best thing that you can do is spread your income streams around. This way if one direction starts under-performing, you still have other methods keeping income flowing in.

There are legitimate moneymaking opportunities online as well as scams. That’s the reason you have to investigate any opportunities before signing up. Check out the BBB for any complaints that may have been lodged.

If you have financial savvy, you may try your hand at trading in the forex or futures market. Research trends in the current market and make money off of them. Just don’t overextend your finances, even if you’re initially successful.

The ideal way to generate income online is to do it while you are sleeping. Passive income doesn’t take a lot of work to attain. For instance, you might establish a popular forum that only requires an hour of daily moderation while you collect ad revenue around the clock.

You might make a little or a lot, but with hard work you can earn a living wage when you work online. When you pair hard work with this article, you’ll be good to go. Best of luck and great success to you in all your future endeavors.…