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Business Checks

You Can Being Successful Using Email Marketing

Before trying to use email marketing for your business, you need to know how it works. Avoiding the spam folder and making sure that your customer actually reads what you are sending is crucial. Read on to get more great advice on email marketing.

Send emails to people who are familiar with you and request your notifications. When you do a mass mailing to random recipients, they are often received in a spam filter. They will wonder if they know you and whether or not they care about what you’re offering. They’re likely to delete your email, wasting everyone’s time.

Make sure you include limited promotions and special offers in your newsletters; this will keep your customers interested and always on the lookout for future emails. This email strategy has the dual benefit of rewarding your customers for their subscription to your newsletter and inspiring them to recommend that their friends and family do the same. Referrals are an invaluable way of increasing your email list and customer base.

Utilize various resources and learn as much as you possibly can about the concept of email marketing. There are lots of books both online, as well as in libraries. In addition, lots of local classes and workshops can be discovered in your area. Therefore, it would help you to attend these when you can.

Prior to contacting customers through email, be sure to obtain their permission to do so. All unrequested emails are spam, whether or not that was the intention of the sender. Sending out emails to large groups of individuals without permission might violate ISP policies.

Keep in mind that the ultimate goal with email marketing is to get your product sold. Thus, each and every message ought to increase the likelihood of a sale. Do this by creating emails that offer product information – new and old – as well as information on special discounts.

Don’t send more than one email marketing message per week. Most likely, your subscribers receive dozens of emails every day. Customers may skip your emails if they receive too many of them.

It is wise to have a clean, unsubscribe link. Don’t fail to include one or bury it so that it is not readily apparent. It is important that your customers feel in control and that they aren’t being forced into anything.

Remember, that many of your email subscribers will be reading your mailings on mobile devices, like smartphones. Many mobile devices have lower resolution than the average computer monitor. Figure out what your restrictions are and then work within them.

The emails you send out should entice your customers. Customers who get something out of working with you are more likely to buy from you. For example, clicking on a link and making a purchase could award them free shopping.

By following the tips found here, you can produce a campaign that is reader worthy. You can use these tips to improve your current projects or start working on a brand new campaign.…

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Business Website

These About Facebook Marketing

Do you need to market a service or product, but are uncertain how to begin? If that’s the case, check out the options for Facebook marketing. The millions of Facebook users are all potential customers. If you think you can benefit from the power of Facebook, check out the helpful tips below, geared to gain you an audience.

Regular interaction is key. Check out anything posted to your wall. Numerous successful businesses have benefited from marketing ideas learned from the public. Don’t ignore your fans.

Giveaways are a great method of drawing attention to your page. You can boost your costumers and fans by offering something that they’d love to get. Post the winners up on your page, and do the same thing all over again when you find you need more “likes.”

Try very hard to make your Facebook page more unique and memorable than others. You can do so by giving your page an attractive and eye-catching design. An appealing page is much more enticing than an ordinary page for Facebook users.

When using Facebook, think of it as a strong platform for sharing quality content. Facebook is for more than just idle conversation; it is a primary channel for content. Use it in this way. Write blog posts and then promote them using your Facebook page. This will increase your traffic and profit in the long run.

Facebook advertisements can help your marketing goals. The ad can be targeted to users of a certain gender or age. There are many budget tools to work with as well. Finally, there aren’t any long term commitments involved. Whenever you would like to end your ad, you can.

If your need for customer interaction is not a regular thing, then a Facebook page will not be of benefit. There is no reason for these customers to see the daily happenings at your company. Instead, put your money into Facebook ads.

You can have a place for people to sign up right on your Facebook. You can provide incentives for people to do so, which will make communication easier going forward. You can give a prize for signing up, or require registration to enter a contest.

A great way to boost conversion of visitors to followers is by hiding content from those who are not yet fans. Having hidden content will make it so those who are interested will have to become a fan. One caveat, you lose SEO when content is hidden; therefore, limit the amount of content that is hidden.

You may have a hard time figuring out how to market on Facebook if the concept is new to you. A good start is to add a Facebook button to your site. This method is unobtrusive and will help your customers and other visitors to your site to connect and interact with your business. When they “like” your business on Facebook, you will be able to easily update them on happenings in your business.

As you can see, with a little effort, a Facebook marketing campaign can reap big rewards. All that you have read here may help you if you practice. You will be happy that your message is marketed to people worldwide!…

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Business Owner

Common Mistakes Made When Starting a Business

It is estimated that something like 20% of new businesses fail within a year of starting up, and 50% within the first three years. These are grim numbers, especially for anyone who is considering starting up their own business. Fortunately, there is an upside, looking at those figures in a slightly different way, 80% of all new business survive their first year and 50% make it to at least three years.
What anyone looking to start their own company needs to do is to analyse what the businesses that succeeded did, that the ones that failed didn’t. There are in fact a number of common mistakes that failed businesses have made and knowing what they are will give newcomers the necessary knowledge to help them avoid falling into the same trap.
Business failures are often blamed on insufficient start up capital or not hiring the right people. The truth however, is that the failure of many new businesses comes down to something far closer to home, a failure to thoroughly research the potential viability of the business in the first place. Believing you have a great idea and throwing money into getting it up and running, without first having undertaken proper market research is the number one killer for the majority of new businesses. Fortunately there are ways to avoid this by carrying out relatively simple surveys yourself, without breaking the bank on expensive market research organisations before you have even begun.
Test out the viability of your business by asking the opinion and advice of your own network of contacts. Take a look at government data on such things; it is almost always available completely free of charge. Take a look at businesses operating in areas similar to yours and see if they are succeeding or failing. If they are profitable take a look at why, and find out whom they are selling their products or services to. One of the most common mistakes made by new businesses is that of over estimating the market impact that they will have. Setting up in a larger than necessary office or shop; hiring too many people and purchasing unnecessary and expensive equipment based on cash flow projections that have more to do with hope than reality, are the quickest ways imaginable to send a new business to the wall.
The importance of accurate market research and enforcing a strict cost control regime cannot be overstated. Never be afraid to seek professional, expert advice on financial issues, preferably from an experienced business accountant or financial adviser. Make sure you have enough money to get your business idea up and running and have contingency plans in place should it fail to take off in a short period of time. Also be aware that situations can arise that are entirely beyond your control, such as interest rate rises, for example. Having healthy cash reserves to get you through an unforeseen crisis is an absolute requirement in this day and age.
A professional business plan is an essential tool for starting up a new business successfully and it is highly advisable to draw one up, or have one drawn up for you, before you embark on your new business venture.
If you can avoid these common mistakes, your business will have a much greater chance of becoming the profitable success you obviously expect it to be.It appears that your web host has disabled all functions for handling remote pages and as a result the BackLinks software will not function on your web page. Please contact your web host for more information.…

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Business Week

Discover How You Can Start Your Own Small Business On the Internet

There are a lot of ways to ‘skin the cat’ and start a small business. The Internet is no different although it offers quite a few options for the entrepreneur or want to be small business owner. For those of you that prefer to work out of the home and/or have a business that offers flexible hours, then a small business that revolves around an online, internet based model might be for you. In this particular article I am going to share five different options that you can choose from when considering starting an Internet business.
When I say Internet business that means a small business that is using the web as the business model to market, distribute and complete transactions. All of the marketing, distributing and selling of your product or service will be done via the online business model.
First we need to identify the problem and that is that people think that they are going to get online and make money in a flash or overnight. When in reality it’s going to take work and lots of it in order to get an Internet business off the ground or any small business for that matter. Maybe not as much as an offline venture and in some cases maybe more. You need to realize this up front and be prepared to put in the time, energy and money to get your small business up and running.
Here are five different options for you to look at should you choose to start an internet business:
1. Market and sell your own physical products or services via the e-commerce model. You’ll effectively have your own website and be able to have control off all aspects of your business.
2. Market and sell other peoples products through affiliate programs. This kind of model works well for those that like to sell and market but don’t have their own products yet. If you get excited about certain products or services and they offer an affiliate program, then basically what you will need to do is determine if there’s a market and then drive traffic.
3. Sell your product to other online retailers. They become resellers and all you do is provide the product or service to them. This is a great way to market but you’ll obviously need a product that is in demand if you are going to make any money.
4. Create, produce, market and sell info products through your own websites. This model works great for those that have information that can be beneficial to others. It works best when there is demand for the information that you have to offer.
5. Create and sell coaching, if you are an expert or specialist in a particular niche. If you are a people person and there’s a need that you see is unmet in your industry or niche, then coaching might be for you. Info products can also go hand in hand with this model of business. Keep in mind that coaching is not for everyone and should you decide to go this direction, I recommend that you have a mentor to guide you through the jungle.
Your internet business really is a small business that you own and operate, so you need to determine which model works best for you, your budget and your lifestyle. Remember, all of the above takes time and effort on your part, even if you outsource tasks. Just get started, take it one step at a time and always treat your business like a business, not a hobby.…

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Profitability

Starting a Small Business? Should You Keep Your Day Job?

To work or not to work during ‘s a tough question for many entrepreneurs. There are two primary pulls either way — a full-time startup gets your full attention and shortens the time to making money, but working during startup keeps the bills paid and provides a back-up plan for the risk of going out on your own. The best option for you depends on a number of factors, and with either method it is essential that you manage your time and money effectively.
Business Type
The type of business you are planning to start is the first consideration in whether to launch full-time or part-time. There are some ventures that require you to be available during the standard workweek — 9 to 5, Monday through Friday. If your current job includes these hours, it may be impossible to get your business off the ground. The best option in those cases is to develop a complete plan for your business while still employed, including a full marketing plan, budget, and beginning to network. The more developed your business idea, the more clear it will be when the best time to commit full-time will be.
Available Capital
The amount of capital you have for your startup is another critical factor. If you haven’t developed a full startup budget yet, do so before you quit your day job. Startup costs are easy to underestimate, especially without working through the details of the business idea. In addition to the actual startup costs, you will need enough cash to keep your personal bills covered. Often, entrepreneurs discover the hard way that the few thousand they thought would be sufficient disappears rapidly once work starts on the they end up going back to work anyway. Set a realistic budget based on a realistic time frame for getting the venture off the ground before you commit to full-time entrepreneur status.
If You Decide to Start Part Time
If you do decide to keep a job while working on your business, your first priority is to get organized. You will have to master time and task management in order to make reasonable progress on your business idea. The odds are that your work hours aren’t the only time consumers on your schedule, so it is critical to establish dedicated blocks of time to focus on your startup. Eliminate as many time killers as possible and consider getting up a few hours earlier or staying up a few hours later to get the venture going.
Do not even consider using your time on another job to work on your startup. In the first place, it is disrespectful and probably a terminable offense. You won’t want your employees working on outside interests on your time, so you shouldn’t either. In the second place, most professional jobs include provisions within the employment contract that deem all of your work product as owned by the company. Thus, if you create a new or innovative product or service using company assets (even your work computer), they may well have a legitimate lawsuit regarding the rights to your ideas.
If You Decide to Start Full Time
If you decide to quit your job and go after your startup full-time, you still need to take control of your time. Especially if you are working from home, it is very easy to be distracted from the business by daily chores, projects that have been awaiting your attention, even the television. Set yourself a clear work schedule and organize your time as you would if you were working for someone else. Your startup will have to be your priority if you are going to succeed, so expect to commit more hours to the venture than any other job. In fact, the average business owner works 65 or more hours per week, and that’s after the startup period!…

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Business News

New Age Entrepreneur – Overcome These 6 Obstacles

Entrepreneurship has been growing in popularity the world over. The benefits in my opinion far outweigh the cons so I’ve written this article to overview my personal opinions in hopes of helping others. Procrastination is probably the number one defeating tendency that cripples many would be entrepreneurs before their journey ever even begins.
I’ve created my own top Six List to help others overcome what can hinder success as a budding entrepreneur.
Entrepreneurship Obstacle One: It’s Easy.
Its human nature to make assumptions and it’s no different when an individual judges an entrepreneur on a superficial level. They dont necessarily recognize the hard work and perseverance that a person may have gone through on their journey to success. When we recognize a successful business lets use a restaurant for a hypothetical we immediately tend to think of the obvious. We may simplify it believing if we had a good chef, great food along with a busy location presto instant success.
This is looking at the potential opportunity at its most basic level as an entrepreneur you must learn to dig deeper into the mechanics of the operation to determine what actually makes it tick. A great example in staying with the same hypothetical would be to consider the HR skills to acquire great people, followed by the training requirements needed than onto marketing and learning how to get people through the front door in the first place.
Negotiating a lease on the commercial space required in addition to the kitchen equipment. Setting up payroll, employee benefits and more are just some of the mechanics that make the business you’re seeing successful. By understanding what it takes and what’s happening behind the scenes is what sets entrepreneurs apart.
Obstacle Two: Entrepreneurship is Hard.
The term contradictive may be running through you mind just about now but let me explain and define what it is I’m conveying here. Entrepreneurism is like architecture and it does require a valiant effort and the right building blocks to really achieve great success. Writing and following a properly structured business plan will be worth its weight in gold. Remember failing to plan is planning to fail so a business plan should never be overlooked or ignored.
Achieving success comes down to executing a well thought out plan. Taking predetermined steps that will guide you through the tough times and allow you to thoroughly enjoy good times. Many will immediately dive into the exciting aspects of starting a business then become intimidated with all that’s required on the backend.
The reality is that it’s only as difficult as you choose to make it. There have been countless successful entrepreneurs and if you have a willingness to learn and follow the proper steps you can easily find yourself among there ranks.
Obstacle Three: Most New Businesses Fail
Most of the stats will indicate that an enormous amount of new business start ups will ultimately fail within the first 5 years. True Entrepreneurs do not focus on such negativity if they did how many new businesses would even bother making the attempt. If you’re among those fortunate enough to have children would you ever tell them not to bother trying because they will only fail. Of course not so dont let yourself be shackled by the same short sighted limiting beliefs.
Your success and your failures will all be a learning experience building on your confidence to ultimately succeed. You success will not be predetermined by some run of the mill statistic that’s been a common household quote regarding new businesses for decades.
Always remember that the number of people succeeding will always be less that the volume of people failing. Negativity travels 4 times faster than that of positivity so bad news seemingly is always recalled first and in turn becomes an obstacle you must mentally overcome to succeed.
Your only focus should be on positioning yourself within the 1% of entrepreneurs who achieve success and forget about the other 99% in other words only focus on your most desired outcome.
Obstacle Four: The Risk is High.
The word risk has many different meanings and will be interpreted very differently from person to person. For example starting your own business is not going to kill you but how many of you even think twice about jumping in your car when driving is actually far more risky if we were to sit down and label it. We as entrepreneurs can not eliminate risk it comes with the territory but we do our best to minimize it through proper research and development and following a business plan with the greatest chances of achieving the success we desire.
Risk if often times mistaken as fear of the unknown. When you understand how to accomplish something you dont see much risk in …

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Financial News

Young CEOs Out to Conquer the World – A Book Review for You

As a retired franchisor, I am often contacted by future startup entrepreneurs, and they ask advice from me on how to run their future business. Generally I am contacted during the business planning stage, or right after the businesses started, and they are looking for tips on expanding their business, marketing to customers, or increasing their cash flow. Much of the advice I give is technical, and specific to their industry, but not all. Sometimes they’re looking for a little philosophy.
At times I’ve had trouble giving advice to young entrepreneurs and CEOs, although I am not without experience in this regard as I started my first business when I was 12 years old washing airplanes, long before I could drive a car. I know what they are going through, as I have been there, and I know how hard it was, and what it takes to succeed. Sometimes a little philosophy can actually go a long way.
Luckily, I ran across a very good book which has helped me more recently assist young entrepreneurs with words of wisdom. This is a book that I do own in my personal library, and I’m very glad to have it. It is also a book that I would like to recommend to you, in case you ever find yourself in the position of giving advice to Young CEOs who are out to conquer the world. The name of the book is;
“Wisdom for a Young CEO – Incredible Letters and Inspiring Advice from Today’s Business Leaders” by Douglas Barry, Running Press Publishers, Philadelphia, PA, (2004) pages, ISBN: 0-7624-1831-1.
This book dives into some of the inspirational advice that has been given by corporate titans to young entrepreneurs, in the forms of letters, e-mails, and other correspondence. The book imparts passion, respect, integrity, and a little bit of humanity. Perhaps some of the tips and ideas, or concept and advice given in this book will help you help someone else on their way to the top.
Everyone knows it’s not easy, but it’s much easier knowing that there are those who a blaze the trail before you, and are willing to help you on your journey. Not only does this book bring back memories of all the folks that have given me advice along the way, but it also helps me return the favor. Indeed I hope you will please consider this, and perhaps purchase this book for your own business library. It’s well worth reading and you can read the whole thing in one evening. Please think on this.…

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Income

Starting a Small Business: Pros and Cons

There are excellent reasons to start a business — and, of course, there are other excellent reasons not to. This is why it’s important to weigh the pros and cons for yourself, as your situation is unique, and advice that worked for one entrepreneur’s business may not be applicable to your own.

Let’s look at the general pros and cons of starting a business.

Starting a Small Business: Pros

Being your own boss has quite a few perks, as we will learn below.

Job Security: When you’re the boss, you’re never in danger of being fired.

Decision-making Power: If you decide to make any changes in your small business, there’s no one above you to tell you you can’t, and little to no red tape when it comes to implementing those changes.

Retirement Value: Building a successful business and then selling it at the end of your career can give you a boost in your retirement funds (in addition to the 401k many business structures allow you to open).

Self Fulfillment: Working for yourself gives you a sense of pride in your work, allowing you to feel personally and professionally fulfilled. You are the master of your own destiny!

Community: Owning your own business and putting down roots gives you a connection to your local community in a way that being an employee does not.

One important thing to keep in mind is that the fulfillment, security, and stability your role as a small business owner can bring you comes to fruition only with hard work, dedication, and perseverance.

Starting a Small Business: Cons

However, starting a business is no walk in the park. There are cons to starting your own business as well, which we’ll discuss below.

Financial Risk: Starting a small business involves some amount of startup capital, which will require you to find investors, take out a loan, or dip into your own account — neither of which is without its risks.

Workload: It’s been said that the decision to become an entrepreneur is not simply a career, it’s a lifestyle. This couldn’t be more true; if you believe that you’re going to confine your role as a small business owner to 40 hours a week, you’re in for a surprise.

Slow Initial Business: Statistics show that most new businesses do not begin to recover their investment for something like 2 years after they began. Are you prepared to go without an income during these uncertain times?

Decision-making Responsibility: Great for letting you make your own decisions on products or pricing; not so great when it comes to reprimanding or firing a friend or turning down a family member.

It’s clear that the decision to start a business or not to start a business is one that must be made carefully and thoughtfully, with family and future in mind, in order to determine if it’s a decision you’re prepared to follow through with and help through the rough patches.

With hard work and determination, your business dreams can become a reality!…

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Small Business Ideas

Common Traits of Billionaires – They Crunch the Numbers – Starting a Business? Do What They Do

A recent article provided by stated that one of the most common traits that all billionaires share is the ability to crunch numbers. But what does this mean exactly? After all, everyone has taken math in school or can use a calculator. So, why aren’t more people wealthy?
Surprisingly, many people go into business without taking the time to really sit down and analyze what it’s going to take to make a profit in the business that they have chosen. Many simply decide to rent or lease a property, stock inventory, open the doors and hope for the best. While this scenario may work for some, it’s best to make a study of several factors that determine to a large measure the chances of any commercial success. Here are some tips on how you can “crunch the numbers” for your particular business and succeed.
Billionaire investors often buy commercial buildings, shopping malls, luxury hotels, trade in stocks and commodities, and invest in hedge funds. When they enter a trade or buy a property, they already have made an in-depth study of the numbers that factor into such a transaction or deal. What are the traffic patterns, for example, that pass by a particular corner, the buying habits of the clientele, the average salaries of people who live in the area, the cultural composition of the neighborhood, the nature of the competition, etc.? Crunching the numbers can give a real indication of the potential success or failure of any enterprise. Put the odds, in other words, as much in your favor as possible. Be smart when you enter the business waters, because once you dive in, there’s no turning back.…