No Picture
Business Checks

You Can Being Successful Using Email Marketing

Before trying to use email marketing for your business, you need to know how it works. Avoiding the spam folder and making sure that your customer actually reads what you are sending is crucial. Read on to get more great advice on email marketing.

Send emails to people who are familiar with you and request your notifications. When you do a mass mailing to random recipients, they are often received in a spam filter. They will wonder if they know you and whether or not they care about what you’re offering. They’re likely to delete your email, wasting everyone’s time.

Make sure you include limited promotions and special offers in your newsletters; this will keep your customers interested and always on the lookout for future emails. This email strategy has the dual benefit of rewarding your customers for their subscription to your newsletter and inspiring them to recommend that their friends and family do the same. Referrals are an invaluable way of increasing your email list and customer base.

Utilize various resources and learn as much as you possibly can about the concept of email marketing. There are lots of books both online, as well as in libraries. In addition, lots of local classes and workshops can be discovered in your area. Therefore, it would help you to attend these when you can.

Prior to contacting customers through email, be sure to obtain their permission to do so. All unrequested emails are spam, whether or not that was the intention of the sender. Sending out emails to large groups of individuals without permission might violate ISP policies.

Keep in mind that the ultimate goal with email marketing is to get your product sold. Thus, each and every message ought to increase the likelihood of a sale. Do this by creating emails that offer product information – new and old – as well as information on special discounts.

Don’t send more than one email marketing message per week. Most likely, your subscribers receive dozens of emails every day. Customers may skip your emails if they receive too many of them.

It is wise to have a clean, unsubscribe link. Don’t fail to include one or bury it so that it is not readily apparent. It is important that your customers feel in control and that they aren’t being forced into anything.

Remember, that many of your email subscribers will be reading your mailings on mobile devices, like smartphones. Many mobile devices have lower resolution than the average computer monitor. Figure out what your restrictions are and then work within them.

The emails you send out should entice your customers. Customers who get something out of working with you are more likely to buy from you. For example, clicking on a link and making a purchase could award them free shopping.

By following the tips found here, you can produce a campaign that is reader worthy. You can use these tips to improve your current projects or start working on a brand new campaign.…

No Picture
Business Website

These About Facebook Marketing

Do you need to market a service or product, but are uncertain how to begin? If that’s the case, check out the options for Facebook marketing. The millions of Facebook users are all potential customers. If you think you can benefit from the power of Facebook, check out the helpful tips below, geared to gain you an audience.

Regular interaction is key. Check out anything posted to your wall. Numerous successful businesses have benefited from marketing ideas learned from the public. Don’t ignore your fans.

Giveaways are a great method of drawing attention to your page. You can boost your costumers and fans by offering something that they’d love to get. Post the winners up on your page, and do the same thing all over again when you find you need more “likes.”

Try very hard to make your Facebook page more unique and memorable than others. You can do so by giving your page an attractive and eye-catching design. An appealing page is much more enticing than an ordinary page for Facebook users.

When using Facebook, think of it as a strong platform for sharing quality content. Facebook is for more than just idle conversation; it is a primary channel for content. Use it in this way. Write blog posts and then promote them using your Facebook page. This will increase your traffic and profit in the long run.

Facebook advertisements can help your marketing goals. The ad can be targeted to users of a certain gender or age. There are many budget tools to work with as well. Finally, there aren’t any long term commitments involved. Whenever you would like to end your ad, you can.

If your need for customer interaction is not a regular thing, then a Facebook page will not be of benefit. There is no reason for these customers to see the daily happenings at your company. Instead, put your money into Facebook ads.

You can have a place for people to sign up right on your Facebook. You can provide incentives for people to do so, which will make communication easier going forward. You can give a prize for signing up, or require registration to enter a contest.

A great way to boost conversion of visitors to followers is by hiding content from those who are not yet fans. Having hidden content will make it so those who are interested will have to become a fan. One caveat, you lose SEO when content is hidden; therefore, limit the amount of content that is hidden.

You may have a hard time figuring out how to market on Facebook if the concept is new to you. A good start is to add a Facebook button to your site. This method is unobtrusive and will help your customers and other visitors to your site to connect and interact with your business. When they “like” your business on Facebook, you will be able to easily update them on happenings in your business.

As you can see, with a little effort, a Facebook marketing campaign can reap big rewards. All that you have read here may help you if you practice. You will be happy that your message is marketed to people worldwide!…

No Picture
Google My Business

Starting a Business Online – Methods You Can Implement Today

If you are thinking of starting a business online then it could be one of the best decisions you ever make as long as you are prepared to work hard and learn what is required and don’t treat it as a get rich quick scheme because it isn’t. Making money online is feasible for anyone willing to learn, and the earning potential can be huge for those who do it well.
There are a few methods you can use to start and run a successful online business without spending much money. Most, if not all online businesses will have a website of some sorts. A good place for you to start with this would be for you to get your own blog. You can set up a blog very easily and for free through sites like and . A blog can provide a perfect platform to base your online business around and to sell products from.
Social networking sites such as Twitter and Facebook are becoming very powerful tools for online business owners to use. You can brand yourself and quickly develop a large following if you use these sites correctly and they can help you market your business very effectively.
Article marketing is another effective method of building your online business. If you are able to write a quality article of around 400 words about a subject that people are interested in then you will be able to make some money using this method. By placing a link at the end of your article then you can drive traffic to anywhere you want such as your Blog or a product you want to sell.
Affiliate marketing means to sell somebody else’s product from which you will earn a commission. You do this by creating an affiliate link to the product you want to sell, in that link will be a code that is unique to you so when somebody buys through that link you receive them commission. You can use your blog to put your affiliate links on and use article marketing to send people to your blog.
These methods are incredibly affective and are used a lot by successful internet marketers every day. They are easy to set up and the whole process is quick to learn and implement.…

No Picture
Business Owner

Kill the Starving Artist!

“I’m going to do it. I’m going to start my own business.”

Chances are you said that or something like it at some point in your career. And here you are, a solopreneur with your own company, reaping the rewards of having control of your own career. Ain’t it great? Or maybe not so great? Perhaps things aren’t quite how you had pictured them. Or it’s taking longer than you thought to get traction. Or there are loads of tasks and decisions that you have to attend to that you hadn’t anticipated.

It is pretty common for a different reality to hit us once we take the leap into solopreneurship. Often it’s a deep passion that motivates the transition, and with our heart leading sometimes the head needs time to catch up. Too bad this isn’t all there is to it.

In all the years that I have been a solopreneur and I have coached solopreneurs, there is one obstacle that keeps cropping up. No matter who, no matter what, no matter where-this obstacle is the single biggest hindrance to the forward progress of the solo business owners around the world.

In short, the biggest obstacle to your success . Not you, the person who believes passionately in your business and who is willing to do whatever it takes to be successful. Not you, the one who knows you can do it. I’m talking about the part of you whose beliefs will keep you spinning your wheels or taking two steps back for every three steps forward.

This is the part of us that I call the Starving Artist.

The Starving Artist whispers things like this in your inner ear:

You have to earn your success, and it takes time to do that.

It’s going to be hard, but stick to it and you’ll get there eventually.

There’s no gain without pain.

Suffering is what brings out your creativity.

Let go of your suffering and you’ll lose that creative spark.

Money corrupts, and wanting to make a lot of it is not a noble goal.

Any of that sound familiar? Essentially, the Starving Artist embodies all the limiting beliefs you have about your own knowledge and abilities. They may have come from parents or teachers, from siblings or peers, or from decisions you made about yourself and about how the world works. Wherever they come from, these beliefs will sabotage you and the growth of your business.

What does your Starving Artist say to you? If you have a hard time answering that, try this: What repeating patterns in your business have held you back? Here are a few examples that indicate the influence of the Starving Artist in your business:

Your only clients are people who can’t pay your standard fees or who pay really slowly after a lot of follow up.

You seem to have a portfolio comprised only of “difficult” or high-maintenance clients.

Every time you have a big, exciting success, it is followed shortly by something that limits or negates it.

You go through frustrating up and down cycles that end up keeping your business in the same place or, worse, slowly eroding.

What can you do about your Starving Artist? Well, it may sound extreme, but you’ve got to KILL the Starving Artist to be successful. Unless the Starving Artist is killed, or at least silenced, there is no action or strategy that will have a lasting positive impact. That inner saboteur must be eliminated before breakthroughs can happen. This is why whacking the Starving Artist is the very first thing we tackle in my coaching program.

If you have not bound and gagged or, better yet, killed, your Starving Artist, I strongly urge you to get to it. You will be amazed at how much faster and more effortless your business growth becomes once that pest is stifled!…

No Picture
Business News Articles

Starting a Business From Home – 9 Tips on Starting Your Business

Starting a business from home can be both scary and exciting at the same time. In today’s economy many people are going into business for themselves and want to be the boss and earn the money that they deserve. This Article focuses on 9 important tips that can help you have success with your new venture.
Tip #1 – Check with you local business agencies or the sba to see if you need any license or permits to run a venture from your house. Some states do require these licenses and without them you can face fines and have your business shut down.
Tip #2 – Build you venture around the skills that you have, if you are a great graphic designer, then make sure to offer that as a service. Trying to learn a new craft and making a living off it is very difficult and it is not recommended at all. Your goal is to start making a living right away from your new venture, use your skills that made you some money in your former job.
This may sound funny but some folks try to build a new business around new skills that they have not polished yet and it ends up costing them their business, clients will leave you quickly and the complaints can build up quickly too.
Tip #3 – Make sure to have a website with a catchy domain name, if you are a graphic designer then make sure to include those keywords in your domain name. This will tell your clients what your business is all about, this builds branding right away.
Tip #4 – Build or have someone design you a professional website or blog. Image is everything and a sloppy looking site or blog will simply tell your clients that your business is sloppy too. If your site looks like a site from the 90s, then forget about having clients take you and your venture serious.
Tip #5 – Check on your competition and see what they are doing and how they are running their business. You will want to do this for sure, see how their site looks. Look at their products and services, see how much they are charging and what their unique selling propositions are.
Smart business owners do this all the time, they get tons of information from their competition and use it to their advantage and build a stronger more profitable business.
Tip #6 – Make it easy for your clients to order from you, do not make it an obstacle. If you plan on selling online then simply add a PayPal button to your website and make sure that your shopping cart works without any problems.
Tip #7 – Make sure that your site is not too heavy on the graphics and flash banners, slow loading sites will drive visitors away and this can reduce your sales drastically.
Tip #8 – Offer great customer support and make sure clients can contact you if they have any problems or issues. Having great customer support was how Dell became such a success.
Tip #9 – Delegate your weakness to someone who is stronger. If you strength is at graphic design, then make sure someone else does your marketing for you. If you are bad at accounting, then hire a cpa. This is very important, you can’t do everything by yourself and need help at times to make your business run smoothly.…

No Picture
Business Letter

What’s Your RROI?

You’ve had numerous conversations about your ROI-the Return on Investment-your company achieves.
But what about your RROI-the Redefined Reality on Investment-you achieve?
Think of your RROI as what’s different-new and improved-about your business and lifestyle since you started your company. If you previously worked for someone else, what’s better now that you own a business?
A desire to Redefine our Reality is the #1 reason most of us buy or create our own company. But is your investment of time, energy, and money redefining your reality in the ways you imagined?
Give your attention to three key areas within your business to truly Redefine your Reality through your Investment:
Unique Contribution
What primary activities do you invest your most valuable resources-time, energy, and attention-in daily?
Are they activities that are uniquely yours, i.e., tasks that you do best, that maximize your profits of money and lifestyle? Or, are they lower-producing duties that someone else could do, either outsourced or by an employee?
We all start out doing everything, which is part of the entrepreneurial blessing and curse-blessing because at first, we feel the need to do it all; curse because we’re just good enough to think we have to do it all the time.
You define your USP-Unique Selling Proposition-that distinguishes you from the competition. Have you defined your UCP-Unique Contribution Personal-that you make to your business that is yours and yours alone to do?
To grow your RROI and receive the lifestyle you want, define your UCP and be vigilant in outsourcing or employing everything else.
Core Values
How do you achieve your unique contribution daily at work?
For many of us, we start with high ideals, expressing our desire to do business differently; core values like integrity, honesty, commitment to exceptional customer care, etc. But after we do business a while, we get worn down, particularly if we are still doing it all. Less beneficial core values sneak into our practices.
These unpreferred core values come in via the cracks of our business kind of like the “stink bugs” that somehow keep finding their way into our home this spring. Despite our best efforts to seal and spray, these odiferous critters show up in the strangest places.
What stinky core values creep into the way you do business? The intense pressure this negative world brings to bear on us today as business owners provides opportunities to either shine or stink.
To grow your RROI and receive the lifestyle you want, define your core values and guard your business practices as a valuable asset.
Focused Priorities
When the phone rings, the email bings, the Facebook messages sing, the Twitter feed dings, and the text messages ping, you understand this is an ADD world. Getting your UCP done while driven by your core values sounds good, but is like trying to do physics while caring for a toddler…
…which makes it all the more important for you to focus laser-like on your priorities. All of that technology has a place, second place, to your focused priorities.
Remember: you pay the bills for all of this technology. Find the “on/off” button. Use it.
Focus your priorities on your UCP, driven by your core values, and be amazed as your RROI-Redefined Reality on Investment-emerges in front of your very eyes.
The business owner lifestyle you imagined becomes yours as you Work Positive.…

No Picture
Business Plan

Want To Start Your Own Home-Based Business? 3 Great Ideas For Success

If you have been thinking about starting your own home-based business, there is no better time to start than today! It has never been easier to start your own business from home than it is today with the ease of the internet and the fact that it is widely used across the world. While it may seem like it will be easy, you should realize that it is in fact a real business, so be sure to attack it with plenty of motivation, desire, and determination. There are a few really great ways to make your income, some of which can be very lucrative if you know what you are doing and are ready to work hard.
Here are three ways you can build a legitimate home-based business in a relatively short period of time, they include:
1 – Selling affiliate products
While this can mean many things, basically being an “affiliate” means you are selling someone else’s product and receiving a commission every time you make a sale. This is the fastest way to start selling something, however it is not the most lucrative, since you do not get to keep all of the profits from the sale. If you are not interested in creating your own products or offering a service, this might work well for you.
2 – Your own information products
If you have some knowledge or expertise in a certain area, you can create ebooks, audio courses, and video courses, and then sell them on a website. While this may take some time to put together the products, the reward is well worth the time since you only create the product once and then make money from it for years and years to come. If you do have some expertise in any certain area, this type of business can be very lucrative and is worth consideration.
3 – Consulting
Do you have a lot of experience in something that others will pay your for? If you do, you can start a consulting service and help people 1-on-1 via telephone, email, or even face-to-face. While this type of business may take more of your time since you must be there to consult, it can be very lucrative since people are willing to pay big money for others to help them with the topic at hand. If you are an expert in any field, you should strongly consider this type of business. You can even do a combination of #2 and #3, creating products to help others as well as offering your 1-on-1 consulting as a high-ticket item.
Whichever form of business you choose, be sure to explore the pro’s and con’s of each, choosing whichever fits your personality best.…

No Picture
Business Checks

Starting a Business in Australia

Starting a business in Australia is an undertaking that many ambitious entrepreneurs decide to have a go at these days. Due to this, starting a business in Australia is no longer a long and complicated process. There are several online companies that offer generic legal documents and same day issue of company registration (ACN) with the Australian Securities and Investments Commission (ASIC). In addition to this the Australian Taxation Office (ATO) have developed there own online application system where almost anyone can apply for an Australia Business Number (ABN), Tax File Number (TFN), or tax registrations such as GST.
Given this information you could be forgiven for thinking that starting a business in Australia could be quite easy, that’s because it is!! (The only hard thing about starting a business is getting your business to make money!) It just seems difficult because there are several different agencies or commissions that you need to deal with in order to setup your small business.
It when people get to this stage it all begins to seem a little hard and start to ask themselves.
Which agency do I need to apply to first?
What do I need from that agency?
Why do I need it in the first place?
How do I make an application??
After looking into this process it became obvious that the issue didn’t lie with the individual application processes at each professional agency. Most of the applications have detailed help with easy to interpret information throughout the process. The issue lied in tying all the applications together to construct a business. With that in mind below is the order, which any entrepreneur would need to follow when starting a business in Australia.
1) ASIC
Company registration and attain CAN Number
2) ATO
Apply through the ABR website for the following
ABN Number
Tax File number
GST (Maybe)
PAYGW (Maybe)
3) Bank Accounts
You will need your ACN, ABN and TFN to be eligible to open a business bank account. By law all you need is a photocopy or printout of your ACN registration to open a bank account. However depending on the bank and how up to date they are its best just to take all three numbers in to avoid frustration and a second trip to the bank.
4) Insurance
Which insurances you need (if any) will be specific to your business. Some of the more common ones are public liability and workcover insurance.
5) Accounting Systems
Depending on the size of your business you may choose to use a bookkeeper or accountant to look after your books. There are also computer accounting software such as MYOB or Quickbooks that enable you to look after you own books as well as integrating the information with you financial professional as well.
Completing the above 5 steps should generally take you anywhere from a day to a week. The ASIC and ATO registrations should usually be completed within a day, the only thing that will potentially draw the process out to a week is, yep you guessed it, the banks.
The banks can be rather frustrating actually, as mentioned the bank should be happy with a photocopy of your ACN, but sometimes they may want to see the original along with your ABN number and Tax File Number.
I have started two companies and both occasions the bank has treated my case differently. I strongly believe that it just comes down to the individual who serves you on the day. If you are having trouble you can always try another bank!
Further information about starting a business in Australia is available at…

No Picture
Online Business

Many Entrepreneurs Take Calculated Risks

It takes a lot of courage to quit your job and run up your credit cards just to start a business. Some people would even say it’s downright risky. This is all before you even know if the business will be successful or not.
It’s normal to be risk averse. It usually means venturing out of your comfort zone. Most people like staying their comfort zone. Entrepreneurs can’t stay there. They have to take some risks.
A person’s risk-taking potential is influenced by several factors, including their environment, genetics, and their past experiences. What gives one person a thrill might make another run for cover. Some adrenaline junkies out there are hard-wired to take risks. You see them climbing up the sides of tall buildings or jumping out of airplanes. Most people will take small risks if they know there is going to be a good payoff on their investment at the end.
We all have an enzyme in our brains called monoamine oxidase (MAO). This is what keeps our impulses in check. People who have a shortage of it are more likely to be risk takers.
So, to answer the question about whether entrepreneurs are risk takers… it depends. Are you someone who always chases after the “get rich quick” schemes? Are you the kind of person who takes calculated risks to make your business better? If you don’t take some risks, you’ll never know your true potential. In that sense, all entrepreneurs are risk-takers. It just depends on the degree.
You can’t be stuck in neutral for fear of making the wrong decision. You might miss the best opportunity out there.
Entrepreneurs have to make decisions every day. Make the right decision and you could become very wealthy. Make the wrong one and you could become bankrupt. It’s enough to stress out the calmest of us. It’s always going to have some uncertainty associated with it. If we could predict the future we would all be rich.
A good entrepreneur will learn from the bad decisions and correct them quickly. They will also be less likely to repeat the bad decisions. And they will learn to trust their gut to figure out the right path.
Copyright (c) 2010 Julie Austin…