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Business Letter

What’s Your RROI?

You’ve had numerous conversations about your ROI-the Return on Investment-your company achieves.
But what about your RROI-the Redefined Reality on Investment-you achieve?
Think of your RROI as what’s different-new and improved-about your business and lifestyle since you started your company. If you previously worked for someone else, what’s better now that you own a business?
A desire to Redefine our Reality is the #1 reason most of us buy or create our own company. But is your investment of time, energy, and money redefining your reality in the ways you imagined?
Give your attention to three key areas within your business to truly Redefine your Reality through your Investment:
Unique Contribution
What primary activities do you invest your most valuable resources-time, energy, and attention-in daily?
Are they activities that are uniquely yours, i.e., tasks that you do best, that maximize your profits of money and lifestyle? Or, are they lower-producing duties that someone else could do, either outsourced or by an employee?
We all start out doing everything, which is part of the entrepreneurial blessing and curse-blessing because at first, we feel the need to do it all; curse because we’re just good enough to think we have to do it all the time.
You define your USP-Unique Selling Proposition-that distinguishes you from the competition. Have you defined your UCP-Unique Contribution Personal-that you make to your business that is yours and yours alone to do?
To grow your RROI and receive the lifestyle you want, define your UCP and be vigilant in outsourcing or employing everything else.
Core Values
How do you achieve your unique contribution daily at work?
For many of us, we start with high ideals, expressing our desire to do business differently; core values like integrity, honesty, commitment to exceptional customer care, etc. But after we do business a while, we get worn down, particularly if we are still doing it all. Less beneficial core values sneak into our practices.
These unpreferred core values come in via the cracks of our business kind of like the “stink bugs” that somehow keep finding their way into our home this spring. Despite our best efforts to seal and spray, these odiferous critters show up in the strangest places.
What stinky core values creep into the way you do business? The intense pressure this negative world brings to bear on us today as business owners provides opportunities to either shine or stink.
To grow your RROI and receive the lifestyle you want, define your core values and guard your business practices as a valuable asset.
Focused Priorities
When the phone rings, the email bings, the Facebook messages sing, the Twitter feed dings, and the text messages ping, you understand this is an ADD world. Getting your UCP done while driven by your core values sounds good, but is like trying to do physics while caring for a toddler…
…which makes it all the more important for you to focus laser-like on your priorities. All of that technology has a place, second place, to your focused priorities.
Remember: you pay the bills for all of this technology. Find the “on/off” button. Use it.
Focus your priorities on your UCP, driven by your core values, and be amazed as your RROI-Redefined Reality on Investment-emerges in front of your very eyes.
The business owner lifestyle you imagined becomes yours as you Work Positive.…

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Business Checks

Starting a Business in Australia

Starting a business in Australia is an undertaking that many ambitious entrepreneurs decide to have a go at these days. Due to this, starting a business in Australia is no longer a long and complicated process. There are several online companies that offer generic legal documents and same day issue of company registration (ACN) with the Australian Securities and Investments Commission (ASIC). In addition to this the Australian Taxation Office (ATO) have developed there own online application system where almost anyone can apply for an Australia Business Number (ABN), Tax File Number (TFN), or tax registrations such as GST.
Given this information you could be forgiven for thinking that starting a business in Australia could be quite easy, that’s because it is!! (The only hard thing about starting a business is getting your business to make money!) It just seems difficult because there are several different agencies or commissions that you need to deal with in order to setup your small business.
It when people get to this stage it all begins to seem a little hard and start to ask themselves.
Which agency do I need to apply to first?
What do I need from that agency?
Why do I need it in the first place?
How do I make an application??
After looking into this process it became obvious that the issue didn’t lie with the individual application processes at each professional agency. Most of the applications have detailed help with easy to interpret information throughout the process. The issue lied in tying all the applications together to construct a business. With that in mind below is the order, which any entrepreneur would need to follow when starting a business in Australia.
1) ASIC
Company registration and attain CAN Number
2) ATO
Apply through the ABR website for the following
ABN Number
Tax File number
GST (Maybe)
PAYGW (Maybe)
3) Bank Accounts
You will need your ACN, ABN and TFN to be eligible to open a business bank account. By law all you need is a photocopy or printout of your ACN registration to open a bank account. However depending on the bank and how up to date they are its best just to take all three numbers in to avoid frustration and a second trip to the bank.
4) Insurance
Which insurances you need (if any) will be specific to your business. Some of the more common ones are public liability and workcover insurance.
5) Accounting Systems
Depending on the size of your business you may choose to use a bookkeeper or accountant to look after your books. There are also computer accounting software such as MYOB or Quickbooks that enable you to look after you own books as well as integrating the information with you financial professional as well.
Completing the above 5 steps should generally take you anywhere from a day to a week. The ASIC and ATO registrations should usually be completed within a day, the only thing that will potentially draw the process out to a week is, yep you guessed it, the banks.
The banks can be rather frustrating actually, as mentioned the bank should be happy with a photocopy of your ACN, but sometimes they may want to see the original along with your ABN number and Tax File Number.
I have started two companies and both occasions the bank has treated my case differently. I strongly believe that it just comes down to the individual who serves you on the day. If you are having trouble you can always try another bank!
Further information about starting a business in Australia is available at…

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Business Insider

Starting An Internet Business: The Plan

If you are looking for financial independence, there is no better and low cost, sometimes free, way than starting an internet business. However, without the right plan and approach, you may not realize the financial freedom you are looking for. The plan below will help you be successful with your online business.
What type of internet business should you undertake?
There are many types of online business you can undertake. You can either sell your own product or sell someone’s. Selling your own product will take you some time as you will have to identify the product, have it developed, develop the shipping mechanism and initiate a marketing campaign.
On the other hand, when starting an internet business, you can decide to sell someone’s products as an affiliate. Here, you will only have to get customers to buy the products and for each sale, you will be given a commission. Starting and internet business as an affiliate is much easier than starting to sell your own products.
Is there a market available for the product or service you are offering?
When starting an internet business, find out whether there is demand for the product or service you want to offer. You can use various tools to know whether your offer has a demand in the market. Also, find out trends in the media on what people are looking for. The best way to get a winning product or service is to offer a solution to problems many people are facing.
Do you have the necessary equipment to carry out the business?
When starting an internet business, you will need an internet enabled computer. Apart from this, you will also need things like a phone for live support, different computer application software, a printer, web hosting company, domain name among others. Unlike traditional business models, you do not require an office as you can work from home. You will save a lot on things like taxes, rent, electricity and other overheads associated with traditional business models.
What is your marketing plan?
Starting an internet business also required you to think of your target customers. Your business will not survive if customers cannot find you on the web. You have to come up with a marketing campaign for your products or services. You can use a combination of free and paid marketing strategies to reduce your cost and increase your leverage.
Before starting an internet business, you should understand the importance of search engine optimization (SEO) to your online business. Adopt different SEO to ensure your target customers get to your website.
When starting an internet business, have the above plan at hand and you will be on your way to a long term recurring income and will be able to achieve financial independence.…

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Business Letter

Useful Advice On How To Choose A Locksmith

There are a few things you need to consider before hiring a locksmith. Get prepared in advance. In this article, you will find advice that will help you find the best contractor for the job. Keep reading and keep this information in mind.

Before you hire a locksmith, research his background. It’s important that the locksmith you hire has your best interests at heart. Some locksmiths are scammers and will make copies of your keys.

Even if a locksmith is something you will never have need for, it is good to be prepared. Do some homework in advance to know a trustworthy professional you can rely on in an emergency situation. You can save their number in your phone, putting it at your fingertips in case of emergency.

Try getting a locksmith who stays up to date with the locksmith community. While it’s not a necessity, knowing that your locksmith is up to date on current trends and technological developments can be very reassuring. It also assures you that you won’t get scammed.

Check the locksmiths credentials before they enter your home. Once he does give them, take the initiative to call them. You surely want the best possible services from someone you know to be trustworthy.

Check that the locksmith is who they claim to be prior to allowing them entry to your home. Double check the address listed is real and connects with the phone number you were given. With easy online access, you can double check anyone you want to hire.

While it’s cool to look for a low price on locksmith services, be wary if it’s too low. They may not have a lot of experience, or may be desperate for work. Try to pick a locksmith that does not charge at the high or low end of your quotes.

Find a locksmith before you actually require one. You won’t have many choices if you put it off until you have been locked out of the car or house. You also risk someone shady having your keys.

Don’t hire locksmiths after you only consider one. Calling from three to as many as five individual locksmiths is a good way to get a range of prices. You will know what the rates are with various companies. After you have determined the going rate, you will be able to make a better decision in hiring a locksmith.

Before trusting a locksmith with your keys, ask for a referral list of their customers. Most businesses are happy to provides references, and it is important to actually call the referred customers. Find out how trustworthy and reliable locksmiths are and the amount they charge for off-hours and emergencies.

It is not logical to wait until you find that you cannot unlock the door to your car or home in order to locate an good locksmith. Locksmith companies should be thoroughly checked out prior to using their services. Hopefully you have learned some valuable tips from this article to hire the best locksmith possible.…

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Business Insider

Understanding How Network Marketing Can Help You

Make sure your source is reliable so you don’t get sucked in to scams and gimmicks. Here are some timely, accurate, helpful network marketing tips that will send you successfully on your way!

In network marketing, it is easy to get pulled into the numbers game and focus on the quantity of prospects when in truth your success depends on the quality of your leads. In order to earn a profit, you must have dedicated hard-working people in your network that are actively developing their own set of business contacts.

As with many things, being a successful network marketer can be a matter of visualizing your success. This may not seem very complicated, but you really need to envision the future to make your networking business a success. Anyone can benefit from positive visualization, and network marketing is no different.

One way to progress in your field is to learn as much as possible from your failures. Analyze how you failed and take the information learned to heart. Knowing your weaknesses is the only way to correct them. Always learn from your failures, and apply that knowledge to avoid the same mistakes in the future. Likewise, repeat those things that are successful.

If your offerings are different, there may be people interested. It is alright to give people a choice as long as you let them make the final decision.

A vision board helps to make your goals clear so that your network marketing strategies can stay on track to meet those fixed goals. What exactly would you like to achieve through the business? Is it a yacht, fast car or mansion, or something else?

Having an e-mail list, and using it consistently is a fundamental part of successful network marketing. It does not matter if you derive this list from feedback on your site or if you purchase it, having a lengthy list you can use will aid you in increasing your business.

Become the leader of your network marketing campaigns. Be creative with unique offerings from your company. A great approach can generate a wealth of traffic. Consider it flattering if your success leads competitors to try to copy you. Try to refrain from copying other sites, as you should always be as original as possible when marketing.

It is important to be knowledgeable about the product you are marketing. Really believing in your own product, helps to build confidence in your potential consumers. If they see what a true believer you are, they will be motivated to sign up with you to support your product too. Your knowledge of the product is key to being able to answer any questions. This also shows your potential clients you are an expert and qualified to lead them with marketing the products.

Let your networking contacts determine the course of the conversation. Your promotions will be more successful when you use what you learn about your contacts. Take advantage of the information you can glean from social media outlets. When you understand their needs and desires, you can target them directly in your marketing strategy.

Success depends on your willingness to work hard, doing your research and being persistent. If you can use these suggestions, you can become successful.…

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Business Line

Tips On How To Succeed In Article Marketing

Many people believe that the promise of making money with article marketing is just another get-rich-quick scheme, but they are mistaken. It is very competitive, but simple to do. Just avoid misleading gimmicks. Be Honest. In order to succeed with article marketing, you need some awesome tips to make it happen, and that’s where this article comes in.

What kinds of ads interest your audience? Adding new content and ads periodically will keep things interesting. Don’t be reluctant to show your creativity with different fonts, colors and graphics to focus attention where you want it. Trial and error is the best way for you to find out what works regarding technique.

Think about outsourcing. If you are not a talented writer or don’t have the time needed to write your own content, hiring a professional to write for you may be your best option. In the end, you will save time and help your website, so the extra cost will be worth it.

Make sure your articles reflect you as a writer. Personal touches make your articles more appealing than if they are dry and impersonal. Always be honest in your articles and allow your style to become evident. Your readers will appreciate the effort and are more likely to return.

Use social media. Using your Twitter and Facebook accounts is a good way of attracting new readers. All you have to do is post some kind of update whenever you put out a new piece of writing to get peoples’ attention. You can also ask your followers to share your articles with their friends for an even higher boost in traffic.

Maximize the benefit of your articles by including at least one keyword or keyword phrase. For the best results, try incorporating keywords into headings and the URL. You should pepper the keyword throughout the article. By placing your keyword throughout your page, you increase the chance that a search engine will find your article.

Learn all that you can about your target audience. If your target is casual blog sites, make sure your content is short and personable. If you want to look professional, aim for longer content that is well-researched.

Add bullets and numbers in your articles. Bullets and numbered lists help the reader to better understand and remember the content. Bulleted text helps the reader to categorize and retain the information, because it is viewed as more important.

The articles you write must be original and filled with unique content. People do not want to look through the same old stuff over and over again. In addition, if the topic of your article is something many people have not heard of, you will reduce your readership.

Your opener is extremely important. Make sure that you present any opening paragraph in a way that will grab your reader’s attention. Give your readers statistics or questions that will make them more attentive to what you are trying to tell them. Most visitors will form an opinion after reading just a few lines of your website’s content. Whether they stay on your site or not depends on the quality of that content.

Use the advice in this article to infuse your business with greater visibility, higher online rankings, and an improved reputation all through the prowess of your article marketing. You’ll find that the exposure it gives your content will lead to both increased traffic and profits for your website.…

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Business Letter

What Every Business Needs To Know About Mobile Marketing

Mobile marketing may be important to business planning, but it can be difficult to learn and create a great marketing plan. There is so much to learn both on the marketing side and the technical side. Listed below in this article are some simple steps that will help you have a successful mobile marketing strategy.

Your customers are the reason you are working. Knowing the goals and desire of your buyers is the fundamental principle of mobile marketing. When you are applying your services in a manner that is not in line with the desires of the customer, you are unlikely to see much profit. Find out more about your audience to answer their needs.

QR codes are being used more and more on advertisements to appeal to the smartphone-using audience. That way, people using smart phones will be able to easily visit your web site for access to your special promotions or coupon offers. Put these codes everywhere, including fliers, catalogs, and even your own business card. A person that takes the time to use a QR code is likely interested in your company. Offering these on your printed ads and marketing material makes it easy for them to find out more.

When composing your mobile website copy, be succinct. Make sure your site is filled with good information and not just there for keyword stuff. Mobile marketing is all about concise advertising.

Creating a mission statement will be highly beneficial for staying focused with social mobile marketing. This will make it easier to stay focused.

You need to have a home base if you are developing a mobile platform that will stand alone. Your campaign is about getting people to your home base or bringing them back to it. Avoid developing an entire business around your mobile platform.

Make sure your first campaign is successful before you start a new mobile marketing campaign. Take into account the longevity of the campaign in addition to the sales numbers. Base the creation of your new campaign on the success formula of your old one.

When you are getting started in mobile marketing, you need to learn everything you can regarding how mobile devices work and how they display information so you can tailor your ad material accordingly. View your campaign on as many different mobile and smart phones as possible to test out your ads, links and other interactive materials from the perspecitve of a consumer.

Think about creating a free app for your customers. The process is easy, and customers love receiving free applications. You could create an application specific to your business and up the results of your mobile marketing efforts. There are a lot of services that assist in designing apps, and a lot of features these apps could offer to your customers.

As you can see, mobile marketing is the wave of the future, and you need to know how to use it to generate leads and make sales. It will be easier to understand what you need. Understanding the information and tips offered above is good way to take the first steps in launching a mobile marketing campaign.…