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What is the Mikey Factor in Your Small Business?

Back in 1981, I was just starting my career in television production, and working as the Unit Manager on a location drama. One day, I learned a lesson that would serve me well some 20 years later, when I came to develop a small business. The lesson that I learned in 1981 was that any small detail can really screw up a production. This is how I described it in my book entitled “Don’t Let Your Dream Business Turn Into a Nightmare”:
One day, one of the lighting guys wasn’t feeling well and left the set early. At the end of the shooting day, word was sent out to the set from the production office that the call time for the following day was being moved up from 7 a.m. to 6 a.m., because the production had fallen behind schedule, but the lighting guy didn’t hear the announcement because he had gone home early.
And you, as the Unit Manager, didn’t think of calling him at home to inform him of the scheduling change.
Ordinarily, that might not be a big deal, but this time, it was.
Because -the next morning, as the convoy of production vehicles was pulling out of the television station to make its way to the set – a small town about an hour north of the station -the huge lighting truck remained in place – and a bolt of white hot terror ran from the top of your head down to your toes, as you realized that the driver of the lighting truck was still in bed, because you hadn’t thought to call him to tell him about the change in call time.
Soon there would be 40 people standing around on the set while the lighting crew was waiting for the truck to arrive so that they could set up for the first scene- and whatever time they had hoped to pick up by virtue of the earlier call time would be entirely lost.
So you got into the truck yourself – and without a license to drive a rig that big or any idea of where the gears were – you willed the vehicle to the set – sweat pouring down your face -and you never forgot how that felt, for the rest of your career in television production – or the rest of your life.
The fellow whom I forgot to call was named Mike, and everyone called him “Mikey”.
Forgetting to call “Mikey” almost ended my career in television production before it began.
But the lesson that I learned stayed with me -and so, when I was developing my small business, which was a spa for men, I made a list of everything that I felt could go wrong – every single small detail that I could think of – that had the power to ruin my business.
And I checked that list every single day.
If you are developing a small business, or if you are already running one, ask yourself “What is the ‘Mikey Factor’ that could ruin or damage my business if I forget to do it. Is it insurance, a security system, labor regulations or building codes?
It takes a lot to make a business successful, but the smallest details can make it fail.…

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Tips To Use Facebook For Social Media Marketing

People worldwide seem to be obsessed with Facebook nowadays. The millions of users there want to know about your products, too. This article can help you immensely if you take time to read it.

Using the custom audience feature, you have the ability to upload email information for existing customers and channel advertisements just to them. Your conversion rate will be better and your campaign will be less expensive as a result.

If you have a company that doesn’t have a lot of customers all the time, like a car dealership, then you don’t need to get a business page on Facebook. Your customers often come and go at random and will not be following posts. As an alternative, consider advertising on Facebook instead.

Be sure your posts are valuable. There needs to be some benefit for your followers in all of your posts. That might mean an interesting offer for a new product or useful information about your field. Don’t do a hard sell though.

Have a place on your page where people can sign up or subscribe. Make a connection to communicate with visitors by asking them to sign up or register and offering them something in return. You can hold a contest or a spot for them to put their information in.

You should start a group page for your company. This should be a place for customers to get answers to their questions as well as chat among themselves. You can also give your group customers advance notice of deals and coupons or even create special sales just for them. This is a terrific method of learning all about your customer base.

Avoid posting updates that are irrelevant to your brand and customers. It might be tempting to give your opinion on things or to share personal things with people, but this may not be interesting to your followers. If you need to discuss controversial subjects, save it for your personal page.

Be extra sure that people are able to “share” the content on your page. Posting valuable content will encourage your fans to share that information with their friends. Sharing and interacting with others is the center of Facebook. By providing your customers with valuable knowledge, you will help ensure that these people spread the word about you, which will result in you obtaining even more customers.

Put in real work to keep your fans up to date on your page. This does not mean posting 5 times a day, but it does mean regular updates. Also, don’t waste your followers’ time by posting needless information just for the sake of posting; keep posts interesting and pertinent.

Have some kind of a contest on your page if you want to increase how many “likes” that pages has. You can offer to give people a discount or a free sample of something if you achieve a certain number of likes. This should get you lots of new subscribers and provides an additional opportunity for your winner to check out your prize.

Many different kinds of people use Facebook. You would be shocked at how helpful Facebook can be for marketing. Just use what has been gone over here, and you should have no problem seeing things take shape.…

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Video Marketing: The Best Way To Begin

Video marketing will take your business to the next level. But, it is not that simple to come up with a unique video. The process requires dedication and ingenuity at every step of the way. As you read ahead, you will find great suggestions and ideas about shooting and using videos to increase your marketing efforts.

You should not be intimidated by video marketing. It is simple to make a good video with basic equipment. You can show people how you manufacture products, demonstrate your products, or just talk to them directly.

Few marketing tactics are as effective as video clips. Let your customers know that they can send in questions about your business’s services or products. Use those questions to generate regular videos answering the questions. Offer deals or prizes to anyone whose question is answered in the video.

YouTube is the most popular sharing site, and is worthwhile for its video editing features and analytics alone. For example, it’s possible to add annotations onto your videos. Use this feature to add some information, share a coupon code or a link to your site.

Make sure your videos are optimized. Come up with different titles and descriptions for the videos that you upload to different sites. Don’t forget your keywords! Contact information is a must, too.

Don’t forget about YouTube. That’s the place your campaign and content should start. It provides you with free video hosting. They also are visited the third most out of every website there is. YouTube is a popular search engine and the number one video site.

If the purpose of your video is getting someone to purchase a product or service you offer, then you need a working link they can use to buy it. It is a good idea if it is within the actual video player. Doing it this way will keep the link with the video just in case someone shares or embeds it.

Try to get co-workers or other employees interested in creating videos. Look for a person who is friendly, well-dressed, and comfortable being on film. Don’t hesitate when deciding to use more than one person.

Make sure you take a video camera with you to the public events you attend. You will most likely get the opportunity to speak to experts or document your experience. If you are presenting your products or talking in public, have someone record it.

Fresh content is important. Do not expect viewers to watch your videos and subscribe to your campaign if your content is not interesting enough. You want people to wait on your next move with anticipation. Keep your content fresh and interesting, and this will keep your viewers coming back.

As was stated in the beginning of this article, a good way to improve a business is through video marketing; however, this is easier said than done. Use the tips you just read in order to increase the odds that your video marketing campaign is successful. Keep in mind that you need to do a lot of planning, and properly execute this plan.…

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Simple Foreign Exchange Trading Tips And Strategies

There are differences between business opportunities, such as their size. This is true for the forex market, which is the largest currency trading market in the world. If you’d like to make the most of Forex opportunities, study these tips.

Pay close attention to the financial news, especially the news that is given about the different currencies in which you are trading. Speculation based on news can cause currencies to rise and fall. Set up text or email alerts to notify you on your markets so you can capitalize quickly on big news.

Having just one trading account isn’t enough. Have one main account for your real trades and one demo account as a test bed.

If you have set a limit for yourself on the losses you are willing to take, do not change those limits; their purpose is to keep you from losing more and more money, and deviating from this plan will probably result in greater losses. Stay on plan to see the greatest level of success.

Do not just follow what other traders are doing when it comes to buying positions. Forex traders are all human, meaning they will brag about their wins, but not direct attention to their losses. In spite of the success of a trader, they can still make the wrong decision. Do what you feel is right, not what another trader does.

Traders limit potential risk through the use of equity stop orders. If you have fallen over time, this will help you save your investment.

The Forex market is a cutthroat racket and it should be approached with a clear, rational mindset. People who are interested in it for fun are sure to suffer. They should gamble in a casino instead.

Avoid opening at the same position all the time, look at what the market is doing and make a decision based on that. Many traders jeopardize their profits by opening up with the same position consistently. Your trades should be geared toward the market’s current activity rather than an auto-pilot strategy.

A common beginner mistake is to try to pay attention to too many markets at once. Always start with a single currency pair while you gain more experience. As you learn more about the market and trading, you can start expanding. Trying to do too much too quickly will just lose you money.

Learn how to analyze the market, and use that information for your own judgements. Drawing your own conclusions is the best way to make money with the forex market.

Do not blindly follow the tips or advice given about the Forex market. Some of the advice may work for certain traders during specific time periods, but there is no guarantee that it will work with your trading strategy. Also, if you don’t fully understand the advice, you could end up losing a lot of money to the markets. Take all advice with a grain of salt and use hard facts and intuition for the majority of your trades.

These suggestions are directly from people who have been successful with trading on the forex market. While investing in the Forex market may not make you a millionaire, you will come one step closer to that day by using the information from this article. Use the strategies you have just learned, and you may very well find yourself bringing in a profit.…

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Techniques To Help You Market Through Facebook

Good marketing is one of the best ways to increase profits, and Facebook is one of the most cost-effective ways to promote your business. If your business takes off on social media, you will get a huge surge of customers. The next few paragraphs are a treasure trove of information that will reveal the secrets to successful Facebook marketing.

Talk with your fans often to get their feedback on your products. If they post items on your page, keep them in mind. You would be amazed at how helpful the public can be with marketing ideas. Your fans are the reason you are successful.

Use a giveaway in order to drum up attention and interest on Facebook. Offer free products or discounts to subscribers when they join. Put the list of winners on your wall, and keep doing this every time you have a contest.

When you market services and products on Facebook, your page needs to stand out above others pages that are similar. You can accomplish this by including a lot of photos and making it very colorful. Plain pages don’t get the attention professional looking pages do.

Using “custom audiences”, you can upload the email addresses of your current customers and then target your ads towards them only. This will help laser focus certain marketing messages you send out. Special deals devoted to previous customers, for instance. It will save you time and money.

Buy a Facebook ad. You are able to customize your ad so that only one gender or a certain age group can see it. You also can keep to a budget, allowing you to do as little or as much as you wish. This is a valuable tool as you do not have to commit funds long-term to the advertisement. When the promotion is over, you can put an end to your ad.

Have a giveaway. This free giveaway can be to get people to like the Facebook page for your business or to sign up for your newsletter or mobile marketing campaign. You will have the chance to communicate with a large amount of people.

Try offering exclusives when people “like” your page. Likes can get your Facebook page a lot of new attention. Think about giving folks something unique and free if they give your page a “like.” A contest is a good idea as is a coupon or discount. Making it lucrative can work well for you.

Answer the different questions that your followers post on Facebook. It is important that you acknowledge that a person who takes time to interact with your business is important to you. Consider posts on Facebook the way you’d think of a phone call: respond and answer all the questions you can.

When you need to make changes in your business, you have a great deal of pressure for those changes to happen. Facebook can help you with your marketing, and then you’ll discover how quickly things can work for you. Utilize the great tips from this piece to get a real leg up.…

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What You Need To Know About Home Business

Having a business from home can be a good way to make extra money, or even most of your income. If you wish to dedicate the time to making the business successful, then it’s a great investment. This piece is meant to offer some good home business advice.

Keep track of all manufacturing costs, such as materials, labor and time, for products which you produce, as doing so can prevent you from losing money. A basic wholesale mark-up would be twice the price of your cost. A standard retail mark-up would be twice the price of wholesale. Carefully determine your product price so that it is reasonable for both you and your clients.

Dress for work, as if your customers will see you. You might want to wear pajamas while working from home. You should dress up no matter where you work. Doing this will give you the right attitude to be as fruitful and creative as possible.

Separate work time from personal time by developing a regular interval of work hours and sticking to them. Decide at what point each day you are going to stop taking business calls. Be sure to schedule personal time, as well as time to socialize with your friends and family.

You should let all your friends and relatives know about your business venture. Offer an incentive to help your business get off of the ground. Enlist them to help promote your company. When people spread your name in a positive manner it can be extremely effective.

Dedicate spaces or pages for banner sharing. You can then trade links with other sites you know. This is a great way to increase your rankings and is fairly simple.

Track all of your expenses to save money. Business expenses include accumulated car upkeep costs from business related trips, internet and phone service, supplies, etc. When you run a business, a lot of your expenses are tax deductible. You will be surprised how quickly small items can add up and how much money you can save.

Have you found your business niche? Work hard to clearly identify those persons and business who will gain from your services. This will help you make more sales. Ask friends, business associates, and current customers their thoughts on your niche. You can then ask them to refer your site to others. Trade shows are great outlets where professionals and consumers can interact.

Be sure your home business’ financial records are up-to-date and complete. This is so you have all the documentation you need if the IRS decides to audit you. In addition, having good records helps you assess how well your business is performing at any time.

Taking calculated risks is a big part of achieving success. When you try out new things, people will be more attracted to your business, thus, increasing your income. You don’t know how good something else potentially is if you do the same thing every day.

Starting your own business offers the freedom to do what you want, when you want. You could be doing it for fun, or as your main source of income. This article’s tips and ideas are what you need to begin laying a strong foundation for a successful home business.…

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Why You Should Not Ignore Social Media Marketing For Your Business

All businesses benefit from creating a customer base over the Internet. This can be done in a variety of ways, both traditional and novel. One new and popular way to promote your company online is through social media marketing. With the social media tips here and a little business savvy, you can boost your company to new heights.

Think twice before retaining the services of a social media promotion firm. There are a lot of social media marketing scam artists out there who prey on inexperienced business website owners. These companies use proxy servers and registration bots to create thousands of accounts on Twitter, YouTube and Facebook. Your money will have been wasted sending you marketing message to accounts no one will ever see.

Answer questions or comments that people post. It’s common to look over a question or comment, so keep an eye out for them.

It is imperative that you respond very promptly to comments and reviews, to make the most of marketing via social media. Responding to feedback can create a resounding success if you do it, and an abject failure if you don’t, so it’s critical that you stay on top of this. Pay special attention to negative feedback you receive through social media. If you simply delete these posts, your reputation could suffer from it. Responding quickly, professionally, and with empathy, will actually help your reputation to be even better.

Always add tags to your Twitter posts. Tags will show after the # symbol. They will allow your updates to show up in feeds for particular subscribers. If you pick tags the right way you should be able to target some people.

You will never be successful with social media promotion if you aren’t aware of who your target audience is. It is necessary to discover why they use social media, how often, and what sorts of content they like best.

Do some research regarding social networking. You might already have a profile on Facebook, but you need to remember that professional social media marketing is quite different than social media use with your friends. If you have trouble, talk to professionals or use advice from the Internet.

You should interweave your social media pages to your corporate website. By including widgets on your website, visitor can share your content easily. Add links to your profiles on your site, blog, email signature, RSS feeds and encourage your audience to connect with you on social networks.

The shorter you make your posts, the more effective they will be as marketing devices. Short messages are often better because they don’t bore the user with a lot of text. They are also more likely to stay in someone’s mind. People tend to pass these messages on more as well. Using images carefully allows you to keep your text short and to the point.

It might be difficult in the beginning, but you will soon get the hang of it. Social media has done wonders for many different companies, and it can help you, too. Hard work and tips from those with experience is all you need.…