The article is about 3 things that you should consider when you build or purchase a business. Starting a business is an incredible undertaking with the odds stacked against you. Read on for a few tips that will put the odds a little more in your favor.
When starting a business, you need to look at how the business is structured and also its place in history. Here are 3 tips that you can use to analyze whether your business has the highest chance for success:
1. Is the business fairly timeless? Are you following a fad, like selling Beanie Babies, or is this a business that will keep customers coming back no matter who is on the television. This is very important to consider, since you can get wrapped up in something that may make you a ton of money in the short term, but will dry up as soon as the fad wears off.
2. Can you expand the business? Any business that you start should have the opportunity to grow, hopefully somewhat infinitely. Do not go into a business venture that has a built in wall. If you are the business, for example, there is only so much work you can personally do without adding help. If there are a finite amount of customers that will eventually run out, or even a finite amount of resources available for growing the company; these are all reasons to shy away from a business.
3. As an entrepreneur, does the business offer you room to act creatively? Can you use your skills to grow the business, or is the business an old, immobile beast that is entirely resistant to change? Industries that are resistant to change eventually die off. If you are going into a business in an industry that has old thinking and refuses to budge, you may want to run the other way. Even if you are buying a business full of employees that aren’t willing to budge with new ideas, you may want to skip it.
With any business endeavor, also make sure you are having fun. You will spend way too many hours of your life starting your company and getting it off the ground to waste that time on something you don’t enjoy.…
You have a great idea for your startup company. The idea of going into business for yourself has been brewing for a long time and you are finally ready to jump. The name of your company is key.
When it comes to choosing a name, you shouldn’t become obsessed but at the same time, you should understand that the most appropriate name is an extremely important part of your business and can definitely be a contributing factor when it comes to the success of your business. If the name that you have chosen for your startup is not the best, you may want to rethink that and rename the company.
Another thing to bear in mind when choosing a name is that you only have to pay for the name once and you will own it forever. It is important to be satisfied with what you have chosen so that you don’t have to go through the hassle at any time in the future of having to choose again. Additionally, if you have to change the name of your company, the longer you wait, the more expensive it will be.
There are many thoughts and factors that are important when it comes to choosing the name for your startup:
A description of what you do: The name should reflect what you do and what your startup stands for. A simple name is usually the best choice because it is easier than a more complicated name to remember.
A legal name: It is very important that you make sure that no other company has the same name as you have chosen and that the name is not trademarked to that other company. An easy way to find out if your name is unique is to go to .
A single-meaning name when spoken: Make sure that whichever name you choose cannot be interpreted more than one way when spoken out loud. An easy way to tell this is to tell someone the name of your startup and ask them to repeat it to you. You will be able to tell easily if there is any ambiguity in the name.
A single-meaning name in the search engines: If the name that you have chosen sounds like some other word, it will be harder for people to distinguish the name.
Your domain name can be obtained: When you try to register your domain name, you should have chosen a name that has not been registered by anyone else yet and can be purchased by you for a reasonable price. Your domain name should be simple, memorable, and should not have any punctuation in the middle of it. You want people to be able to type it easily. Also regarding the domain name, make sure that you get a name that has extension and . The reason why this is so important is that when people type in your company name and hit enter, it will go directly to your website. It won’t happen that way with the other two extensions.
A short name: A short and simple name is best. The longer your company name, the more letters other people will have to type when they are writing about you and your company. When it comes to people tweeting about you, remember that there is a 140-character maximum for each message. You want to take up as little room as possible.
An available Twitter handle: You should try to choose the simplest Twitter handle possible (and a handle that is as close to the name of your startup as possible).
An available Facebook page: A great way to test this is if you go to http:// See what happens after that. You can also do a search on Facebook and see what comes up.
The first letter of your company’s name: The first letter of your company’s name should be a capital letter. The reason that this is important is that a lot of people will misspell the name of your startup if you have it starting with a lowercase letter. That won’t be good for your business. There is an interesting theory that if you want to raise a large amount of money for your startup, you should give your company a name that begins with either an “S,” a “C” or a “T.”
Vowels and consonants: Make sure that you give your startup a name that sounds like an actual word. It will cause fewer problems for other people.
Work in the main keyword: If possible, try to work in the most important keyword for your startup into your name. This is very important for search engine optimization (SEO) and it also lets your website visitors get a sense of what your business has to offer.
The meaning behind the name: …Read more
Starting a Business Blog is one of the most easiest things to do, what’s more it is the ideal way to build your business reputation and branding.
A blog is an essential tool in the Affiliate Marketers’ Tool Box. It is by far the best way to build lucrative online gateways to make money online.
Anyone can set up a blog, but it takes careful planning. Thought must be given to why you want to start a business blog, who will be your audience and how you plan to set up your blog?
You must provide an introduction and overview of what can be expected from your blog. Why should they read your blog? What can they expect if they decide to subscribe and follow your blog posts?
The more preparation and thought you put in before you start, the more successful it will be. Once the blog is built the main factor will be the amount of time you plan spending to update your blog.
You must be prepared to post fresh, new content at least three times a week. If you have set up a blog to generate leads there must be clear steps that will lead your reader to the subscription opt in on your blog.
Placing keyword rich articles will help readers to find your blog. Consider keywords that the reader would type into Google to get to your blog. Use the free keyword tool at Word Tracker to help you.
As long as your content meets their needs, addresses their concerns, improves their lives and answers their questions, you will always have visitors to your blog.
It is crucial to know what your competition is doing. Search for blogs on Google with the same keywords you are using on your blog. Find out who is blogging in your niche. What are they writing about?
It will take a bit of time and research, but it will be worth it in the long run, because it is important to stay at the top of all the new developments within your niche.
Starting a business blog could be just what your business needs to build an online presence. A blog combined with a website, an e zine or newsletter, database management and e-commerce system is everything you need to grow and run your business, worldwide online.…
Like any other major endeavor, figuring out where to start in launching a business can be the toughest part. Of course, the path to successful entrepreneurship is long and winding with innumerable steps, but just getting started can be enough to build the momentum you need. Here are, in no particular order, the first five things you can do to get ready to strike out on your own.
1. Evaluate Business Ideas
Some would-be entrepreneurs know exactly what business they want to start, others have no idea but just want to work for themselves. Either way, it is essential to realistically assess your ideas and options before you spend money on it. Do some cursory research into the market and competition. Think about what you would need to get the business started. Talk to others (family, friends, networking contacts) about your ideas and listen for useful feedback. The more background work you do in evaluating your business ideas, the easier it will be to hone in on the best opportunity for you.
2. Make a Commitment
If you are serious about taking the plunge into entrepreneurship, you need to mentally and emotionally prepare yourself. Set a deadline for taking the next step (choosing which business to start, beginning the business planning process, opening date) and figure out what needs to be done to get there. In most cases, finding the time to do the planning is difficult, so work on clearing time in your schedule to focus on your goal of entrepreneurship. Figure out what will keep you motivated to stay on track and set yourself up for success.
For example, gather some pictures or symbols of why you want to be an entrepreneur and place them prominently where you will see them frequently. It sounds cheesy, but can be very effective reminders to get you through the tedious aspects of starting a business.
3. Save Up
Bootstrapping a startup is a good way to keep costs under control, but it doesn’t make it free. Every business requires some capital to succeed, and the cash usually comes straight from the owner’s pocket. Even if you are planning to find investors or loans, you will need to show that you are risking your own assets before they will hand over theirs. Don’t count on finding grants for your startup – they are few and far between for new businesses and those that do exist usually have significant restrictions on how they can be spent. At a minimum, try to save between $3,000 and $5,000, more if your startup requires commercial facilities or inventory.
4. Get Organized
Before you dive into planning your business startup, get organized for success. In most cases your business planning will happen in a workspace at home. Select an office space with limited distractions and the tools you will need to work (desk space, internet connection, good lighting). Gather up basic office supplies and stock your workspace. Start using a planner to schedule your days so you are in the habit of managing your time.
Take care of any lingering projects around the house so you will not be tempted to avoid the tedious parts of your startup. Take a good look at what you currently do with your time and evaluate ways to open up some blocks of time for your business. The more organized you are before you start planning, the easier it will be to stay on track.
5. Start Talking
Talk up your plans with friends & family and whomever else you find yourself chatting with. Making this effort now does several things to help you succeed. First, telling others about your plans can “seal the deal” are likely to be more committed to making progress and they will provide support and encouragement as you go along. Second, you may be surprised at what you hear when you talk to others about your startup. Many will have knowledge or skills you were unaware of (which could turn out to be a great help), and listening to reactions to your business idea can help you modify and refine your plan to greater success. Third, talking about your plans to people you know will develop your networking skills. Whatever your business idea, networking with other entrepreneurs, customers, and suppliers is an essential key to success. The sooner you become comfortable and confident in talking about your business the better.…
I remember the conversation vividly. An entrepreneurial couple came to me for help because of a chronic problem with late payments from clients and the impact was, of course, their own financial struggle. I listened to what was happening and suggested they change their business model to require payment up front.
They said “Oh we couldn’t do that – no-one would pay us up front. No-one in our field does that.” I asked why and they didn’t really have a good reason other than being afraid that they would lose business if they asked for payment up front.
What I suggested next, however, brought on an immediate gasp and even more fear. But in fact, when they got past that fear and implemented this strategy, they easily got payment up front AND converted more prospects to paying clients.
The answer was to require payment up front AND include a guarantee. The word “guarantee” for some reason, makes a lot of entrepreneurs fearful. They are deathly afraid that if they offer an guarantee, they will end up refunding money to client after client.
But in fact, that’s just a fear. If you are 100% confident in the product or service you provide as a small business owner, offering a guarantee should be a no-brainer. Here’s how:
Guarantee the results:
If you have a track record of proven results in business, and you are confident in your ability to help your client achieve the result, then there’s no reason you couldn’t guarantee that result. One of my clients is a makeup artist. Having done hundreds of brides, she was confident in guaranteeing natural, flawless makeup application that lasts throughout their wedding day. That’s a result her clients are always looking to achieve, so it was a brilliant focus for her in converting prospects to clients.
Guarantee the service:
If service is of high importance to your client, it could very well be the thing to focus on in your guarantees. It can be the level of service you provide. For example, you can guarantee that your client will always get a response from you within a certain time frame.
Guarantee the experience:
Depending on the type of product or service you offer, you can also guarantee the experience your client would have. It’s similar to the service guarantee, but focused on what your client would experience after having done business with you. For example, if your clients tend to be afraid of the hassles in your industry, you can guarantee them a hassle-free experience.
Guarantee that they’ll be fully equipped:
For some services that depend on the client’s commitment to taking action, it may not be possible to guarantee the results. That’s because you have no control over how much action they take. However, you can certainly guarantee that they will walk away with everything they need to achieve the precise result they were seeking. For example, when I do a live workshop, I guarantee that my attendees will walk away with the exact formula for attracting a steady stream of clients like a magnet to their businesses.
So what’s your guarantee? Overall, it is important to pay close attention to the key objections or hesitations your prospects may have and insert some powerful guarantees around those objections so that you can easily convert prospects into paying clients.…
You’ve had numerous conversations about your ROI-the Return on Investment-your company achieves.
But what about your RROI-the Redefined Reality on Investment-you achieve?
Think of your RROI as what’s different-new and improved-about your business and lifestyle since you started your company. If you previously worked for someone else, what’s better now that you own a business?
A desire to Redefine our Reality is the #1 reason most of us buy or create our own company. But is your investment of time, energy, and money redefining your reality in the ways you imagined?
Give your attention to three key areas within your business to truly Redefine your Reality through your Investment:
What primary activities do you invest your most valuable resources-time, energy, and attention-in daily?
Are they activities that are uniquely yours, i.e., tasks that you do best, that maximize your profits of money and lifestyle? Or, are they lower-producing duties that someone else could do, either outsourced or by an employee?
We all start out doing everything, which is part of the entrepreneurial blessing and curse-blessing because at first, we feel the need to do it all; curse because we’re just good enough to think we have to do it all the time.
You define your USP-Unique Selling Proposition-that distinguishes you from the competition. Have you defined your UCP-Unique Contribution Personal-that you make to your business that is yours and yours alone to do?
To grow your RROI and receive the lifestyle you want, define your UCP and be vigilant in outsourcing or employing everything else.
How do you achieve your unique contribution daily at work?
For many of us, we start with high ideals, expressing our desire to do business differently; core values like integrity, honesty, commitment to exceptional customer care, etc. But after we do business a while, we get worn down, particularly if we are still doing it all. Less beneficial core values sneak into our practices.
These unpreferred core values come in via the cracks of our business kind of like the “stink bugs” that somehow keep finding their way into our home this spring. Despite our best efforts to seal and spray, these odiferous critters show up in the strangest places.
What stinky core values creep into the way you do business? The intense pressure this negative world brings to bear on us today as business owners provides opportunities to either shine or stink.
To grow your RROI and receive the lifestyle you want, define your core values and guard your business practices as a valuable asset.
When the phone rings, the email bings, the Facebook messages sing, the Twitter feed dings, and the text messages ping, you understand this is an ADD world. Getting your UCP done while driven by your core values sounds good, but is like trying to do physics while caring for a toddler…
…which makes it all the more important for you to focus laser-like on your priorities. All of that technology has a place, second place, to your focused priorities.
Remember: you pay the bills for all of this technology. Find the “on/off” button. Use it.
Focus your priorities on your UCP, driven by your core values, and be amazed as your RROI-Redefined Reality on Investment-emerges in front of your very eyes.
The business owner lifestyle you imagined becomes yours as you Work Positive.…
There are a few things you need to consider before hiring a locksmith. Get prepared in advance. In this article, you will find advice that will help you find the best contractor for the job. Keep reading and keep this information in mind.
Before you hire a locksmith, research his background. It’s important that the locksmith you hire has your best interests at heart. Some locksmiths are scammers and will make copies of your keys.
Even if a locksmith is something you will never have need for, it is good to be prepared. Do some homework in advance to know a trustworthy professional you can rely on in an emergency situation. You can save their number in your phone, putting it at your fingertips in case of emergency.
Try getting a locksmith who stays up to date with the locksmith community. While it’s not a necessity, knowing that your locksmith is up to date on current trends and technological developments can be very reassuring. It also assures you that you won’t get scammed.
Check the locksmiths credentials before they enter your home. Once he does give them, take the initiative to call them. You surely want the best possible services from someone you know to be trustworthy.
Check that the locksmith is who they claim to be prior to allowing them entry to your home. Double check the address listed is real and connects with the phone number you were given. With easy online access, you can double check anyone you want to hire.
While it’s cool to look for a low price on locksmith services, be wary if it’s too low. They may not have a lot of experience, or may be desperate for work. Try to pick a locksmith that does not charge at the high or low end of your quotes.
Find a locksmith before you actually require one. You won’t have many choices if you put it off until you have been locked out of the car or house. You also risk someone shady having your keys.
Don’t hire locksmiths after you only consider one. Calling from three to as many as five individual locksmiths is a good way to get a range of prices. You will know what the rates are with various companies. After you have determined the going rate, you will be able to make a better decision in hiring a locksmith.
Before trusting a locksmith with your keys, ask for a referral list of their customers. Most businesses are happy to provides references, and it is important to actually call the referred customers. Find out how trustworthy and reliable locksmiths are and the amount they charge for off-hours and emergencies.
It is not logical to wait until you find that you cannot unlock the door to your car or home in order to locate an good locksmith. Locksmith companies should be thoroughly checked out prior to using their services. Hopefully you have learned some valuable tips from this article to hire the best locksmith possible.…Read more