6 Questions Entrepreneurs Should Ask About Every New Idea
I love entrepreneurs! Generally, I’ve noticed a drive and a determination that takes creative-minded, bootstrapping, do-it-yourselfers a long way. Those who show true ingenuity, persistence, and resilience inspire us all to have a brighter attitude.
I also love entrepreneurs because they ask me to help them with things like logo and graphic design, social media strategy, and web-based user experience. Oh, and I charge for those things, so it’s doubly-nice.
One thing I’ve noticed, however, about super-entrepreneurs is that their minds tend to race about 10,000 RPMs with cool, new ideas. I really wonder how many ideas are eventually left laying in the dust, not because they weren’t good ideas, but because not quite enough thought and planning went into them.
Having received tons of emails with ideas from entrepreneurs hoping to take an idea big-time, I thought I’d throw together this list of the six things I either say, or want to say in response. They are mostly questions, not recommendations, but the questions themselves are often overlooked.
Is it possible?
I know this one sounds obvious. If it weren’t would I be asking about the idea to begin with? And aren’t all things possible to those who believe? Certainly, but quite a few great ideas are laying in graves because the technology was either not ready, or too expensive.
Who else is doing it?
Use search engines and social networks to scout out the potential competition. Sometimes you wind up jumping into an arena filled with insurmountable competition. You’re probably not going to start the business that will topple an Amazon or Apple.
Can it be done well remarkably?
Doing something well doesn’t make it successful. Doing it well enough to get noticed does. Can you execute the idea in such a way that people will buy into it?
Do I have accesses to the resources to get it done?
This thought may sound strange, but some ideas are good (or noble) enough that you should consider handing it off to someone who can get it done. And every good entrepreneur knows that “resources” aren’t limited to the money in your pocket. It includes the money in other people’s pockets as well!
Is the idea something I’m passionate enough about to stick with over the long haul?
Pretty self-explanatory. Most of us have been there, burying an idea for which we had great enthusiasm, but didn’t see the gap between enthusiasm and real passion.
Can it be monetized?
This is the slimy question nobody thinks anyone should ask, but it must be faced. Why? Because if it can’t be monetized, it can’t be sustained or expanded. Sometimes that’s okay. Sometimes a good idea needs to piggy-back some other more profitable concept. Sometimes, the idea needs to go back into the incubator though.
These questions are seeds. You may have more to face. But at least face these and use them as a filter for every new idea. Let your genius lie asoak in the probing process. If an idea survives… wow!