So you own a business… or maybe you are just starting out. Whatever phase of business you are at, most of us have in common one thing- we must have financing. I am sure you have been exploring your options: financing it yourself, Angel Investing, bank lending options, charge cards, borrowing from a friend or loved ones member… you’ll find methods to get it done.
But have you investigated Kickstarter or crowdfunding in general? It may or may not be for you (depending on your organization, etc) but it is worth investigating. Kickstarter is a financing platform for people with project ideas. An individual puts together a page about their project- what it is, what they are aiming to fulfill, how much cash they will need to raise, etc. If the project is authorized, it goes live and others are able to see it.
Consumers view the project and if they decide to “invest” in it is creation they are able to make a donation. Funding is all or nothing- so if the amount needed is raised, the individual that created the project will get the funds. If support comes up short, money does not exchange hands. This creates security for both the project owner and the investors. You do not have to attempt to build a product without enough money; and purchasers do not put money into a venture that may 0r may not be completed.
So why would I propose this style of fundraising?
1.) The all or nothing concept – there is an ability to fundraise the money you must have and possibly more. If you do not, no damage done. You do not owe anyone anything
2.) The visibility – having possibly 100s of people knowledgeable of your project before it is even built and having “pre-orders”
3.) Control – compared borrowing money, you don’t pay back the funding you receive. The backers through Kickstarter traditionally are given “rewards” for a variety of monetary contributions. So the finances are yours to develop your project. However, understand that money earned through “crowdfunding” can be subjected to taxes
4.) Input – once you fund-raise and build this community around your project, you now have people with a authentic concern in seeing your project succeed- and possibly are already thinking about acquiring it. Go to them for suggestions, with your options, etc. Discover what they would like to see included!
Of course there are many other crowdfunding site out there besides Kickstarter. Take a look at the different outlets, compare them and get going! What do you have to lose?…
Many businesses rely on article marketing to reach out to their audience and develop a positive image. But it does not mean that you will have it down immediately. If you want to get into the world of article marketing, the tips and advice you find here are a great place to start.
Try using freebies. This gives the customer a feeling like they got more than they paid for and will entice them to purchase from you again. By including your logo on the freebie, you can get some great free advertising. Make sure that you use good discretion when you choose your product.
Vary the language in your writing, and communicate with everyone, no matter their level of education. Technical products should include technical writing. You should also include a more layman-style explanation for basic visitors. Keeping everyone informed with detailed explanations will earn more respect, and give you credibility with your entire audience.
Try using tools to boost visibility. Many tools and tricks can be utilized to get your articles greater exposure and readership, such as article directories. Some of these cost money, but there are some that are free. Track these down to get a cheap way to build readership.
Reading different material often will help you get better at writing. Reading helps to increase your comprehension levels which will allow your writing to flow smoothly. Introducing yourself to new reading materials will also help improve your writing style. The subject matter of your reading isn’t important, just keep reading.
After you complete an article and added it, have it sent to directories. Due to this, your article will be indexed in search engines and have added traffic to it thanks to the other articles.
Make your articles original and allow your personality to shine in your writing. Your authenticity will shine through to the readers and draw them in for more. If you are unique, your readership will grow.
Each article should focus on one primary keyword. When possible, you ought to incorporate keywords into the URL, titles of articles, headers and sub-headers. You can repeat this keyword several times in the article itself, after using it in the headings. If the keyword is used liberally it will be easier for search engines to spot it, and this should lead to more traffic.
A compelling, attention grabbing line is crucial to article marketing. Writers can use different tools to decide on the best content available.
When using your marketing expertise, be sure not to expand into unknown areas without doing the research first. If you overreach, you are going to get low quality work. It is better not to do something at all if you can’t do it right to begin with.
To promote your own business through article marketing, get ready to gain some web influence. It is essential that you understand how to draw readers to your articles, what format they should be in, and on what subjects. Use the above tips and …