Writing for SEO purposes can seem contradictory to some. I disagree. If you want your blog to be SEO-friendly, you must make sure the keywords you are looking for are prominently displayed. However, keyword-using keywords can seriously hamper the readability and comprehension of your text. This is something you don’t want. A high keyphrase density could indicate to Google that your text may be overstuffed with keywords, which can have a negative impact on your rankings.
This article provides some tips for writing SEO-friendly blog posts. Both of these goals should be pursued together. We believe writing in an understandable language will bring you more visitors, and keep them on your website.
Before You Start: Do Keyword Research
Before you begin writing, you need to do a keyword search. To dominate search results, you must first determine what words your audience searches for. These are the topics that you should write about and the keywords that you should use in the text.
Once you have completed your keyword research and compiled a list of focus keywords for writing about, it is time to start writing. These are 10 tips that will help you create a great blog post.
Tips For Writing SEO-friendly Blog Posts
Your blog post must be well-written. Many bloggers simply start writing and type whatever they can think of when creating a new blog post. This may work well for those with natural writing skills, but it may not be the best approach for others. These are the rules I follow when I create a blog.
1. Before You Write, Think!
Before you begin, consider the message of your piece. What message do you want your readers to take away? Or what central question are you trying to answer? What is the purpose of your article What do you want the readers to do at the page’s end? Before you start, write down these questions and consider the search intent people may have. Looking at search results is a great way to gain insight.
2. Design A Structure To Support Your Post
Create a clear structure in order to write an SEO-friendly and readable blog post. You should include these elements in every post:
- Some kind of introduction (in the context of which you introduce your topic);
- A body is an area in which the main message is written.
- A conclusion is a summary of the main ideas and/or a conclusion.
Write down in a few sentences what you want to write about each section. Now you have a summary of your post. This will allow you to create a well-structured and readable blog post. Now it’s time to start writing.
3. Use Headings And Paragraphs
Although everyone uses paragraphs, not all people use them well. You shouldn’t just start each sentence on a new page because it looks nice. Try not to make them too long. Each paragraph should have its own idea and subject. Consider the main idea behind each paragraph. This main idea should be summarized in one sentence. If this is not possible, or you need more sentences to illustrate the main idea, then you can add more paragraphs.
Proper headings will help your readers to understand the content of a particular section of your text. Subheadings are a great way to help people navigate your articles. These subheadings are important for readability and for search engine optimization. It’s also why I recommend using your keyword within some subheadings. You should use some because using your keyword in every subheading will make it unnatural and clunky. This will discourage people from reading any further.
4. Use Transition Words
People can scan your text to understand the relationships between paragraphs and sentences using transition words. Let’s take, for example, the three main reasons people should buy your product. Signal words such as ‘first of all,” secondly, and ‘finally should be used. Your readers will also notice words such as ‘however,’ similarly, and ‘for instance’. The reader will immediately notice that a conclusion follows words such as ‘to summarize’ or ‘in brief’. Transition words help to structure your text.
5. Use Similar Keywords
Your article may not be as attractive as it should be, but it could also make it less user-friendly. Google is becoming smarter and wants you to create content that people will love. Google doesn’t require you to use your focus keyword in every sentence. It has other ways to analyze the content of your text. Google recognizes synonyms and keywords that are related to your focus keyword to help it understand your text. Use synonyms and similar keywords in your copy.
While synonyms are easy to remember, it can be difficult to find the right keywords. Our plugin now has a new feature that allows you to quickly find similar keyphrases. Our plugin generates a variety of key phrases based on your focus keyword. All you have to do is click a button. You can also see how often that keyword has been searched for and the trend in search terms. This feature is powered SEMrush and can both be used in our Premium and free plugins. Use the related keyphrase
6. Maximize The Length Of Your Article
Your blog posts should not exceed 300 words. However, you must keep your article’s length balanced. Google prefers longer articles. However, too long articles can make users nervous. If you are a proficient writer, I recommend writing long articles only. If your post is long, it will be difficult for your readers to read the whole thing. If you aren’t sure how long a blog post should be, check out this article. To ensure that your blog posts are SEO-friendly, remember to use your focus keyword throughout your text.
7. Link To Existing Content
Don’t forget to link to other posts that are similar to your current one. This will strengthen your blog post and existing posts because it shows authority on the topic. Your Google rankings will also be affected by your link structure. Your readers may also find it useful to link to related content on a topic. This helps them navigate around your site.
This is internal linking, and Google and your readers will be grateful for it. This helps Google manage your content and to understand the relationships between different content. So take some time to link from and to your past content. The internal linking tool can help you find relevant pages and posts that you could link to on your website.
8. Allow Others To Read Your Posts
Before you publish your post, ensure that someone else has read it. Ask them if they understand the basic concept of the post. Then invite them to correct any grammatical mistakes and typos. This will help you get an objective opinion on the readability and appeal of your text. You can pass your post on to someone who is an expert in the subject you are writing about. This will allow them to check if you have covered all the relevant information and offer suggestions for improving your post.
9. Regularly Add Content
Google will notice if you regularly add blog posts to your site. Google will not crawl your website if it isn’t active. This can negatively impact your ranking. Don’t post just for the sake. You must ensure that your high-quality content is posted. This means informative, well-written articles which entertain and meet their search criteria.
It might be worth creating an editorial schedule for your blog if you find it difficult to post on a regular basis. This will allow you to organize the process in a way that suits you and your team.
10. Use Our SEO Plugin
Our SEO plugin analyzes your blog posts and helps you to write SEO-friendly, readable content. First, choose the most important search term that you want people to see this page for. This is your focus keyword. After you have filled it in, our plugin runs various checks to determine if your post is optimized.
- The plugin will check your post to verify that you have used the keyphrase correctly. This includes your title, meta description, and alt text.
- It will suggest key phrases related to that you could add to increase the quality and relevancy of your content.
- It examines the Readability of your text. Are your paragraphs or sentences too long? Are you using transition words?
- It will check the links within and outside your article.
- It will calculate how often your keyphrase is used in your text. Premium users will also see if your keyphrase has been evenly distributed through your post.
- It checks to see if any other pages use the same focus keyword. This will prevent you from competing with yourself.
The plugin will give you a green bullet if your blog post is SEO-friendly (based on the above aspects). Green bullets on pages and posts will improve your website’s ranking.
Not every dot must be green in order to have a good overall SEO score. These are, for example, the results from this post. This post has an overall green bullet for our focus keyword “SEO-friendly post”.
It is long past the time when SEO tricks alone were enough to get your site to rank high in Google. Quality content is the key to success. Good content leads to more back-end visitors, shares, tweets, and links to your site. There are many things you can do in order to increase the SEO friendliness and quality of your posts, but the main thing is to write great content! Are you unsure if your blog post has been published? To make sure your blog post is ready to publish, take a look at the checklist.
This post was written by Kristian D’An. Kristian is the owner and SEO Specialist at Lux Digital Marketing, a SEO St Petersburg company. Kristian has been optimizing websites successfully for over 7 years. He has helped his clients achieve the #1 position on Google in several different industries.