Starting a Business? You Need to Market Your Website, Too
Laura November 1, 2021 ArticleEvery new business needs a website, but simply posting a website and waiting for folks to find you doesn’t work. With the millions of websites floating around out there, simply uploading yours without marketing it is like leaving a business card on the moon — if nobody sees it, it might as well not exist.
Thus, it is essential that you incorporate constant marketing of your website into your day-to-day work. There are many free or cheap ways to drive traffic to your site, and the best methods fall under the term search engine optimization, or SEO. These tasks help the major search engines find and catalog your website under the appropriate search terms. Like most other marketing, SEO is only effective if it is an ongoing, consistent part of your overall marketing strategy. New business owners need to take the time to learn the basics, even if you ultimately decide to outsource the actual work.
One of the most critical outcomes of marketing your website is building linkbacks, as search engines place a lot of weight on good linkbacks. Linkbacks are live links to your website on other, reputable websites. Buying linkbacks is usually a waste of money — the link farms that take your money are identified and not counted by the search engines on a regular basis. Good linkbacks come from posting articles, responding to forums and chatboards, having other people love your site and linking to it from their website or blog, and trading links with relevant, appropriate websites. Writing and submitting articles on a regular basis is an excellent way to begin building linkbacks to your site.
Whatever your business is, there are plenty of topics to write article about. Think about what your customers need to know and use article marketing to get that message out. The better article sites will not let you submit pure marketing material (as in, you can’t mention your own company in the body of the article), but your website link can go in the resource box, along with a brief description of what you do.
Article marketing provides excellent linkback opportunities, especially if your articles contain useful information. Consider writing about how to select your particular type of product or service, what to look for and what to avoid. Describe how using a product or service like yours makes your customer’s life easier or better. Write about the features of a particular product. When those ideas are exhausted, dig into your target market research to see what other topics your potential customers are interested write about that.
Article marketing requires a steady, consistent effort. One or two articles aren’t likely to build much momentum, so schedule time to produce new articles on a regular basis. You can cover the same topic multiple times, as long as the final article is not a word-for-word copy of the others. Generally, writing a fresh article about the same topic will turn out different enough. Keep an eye out for new things …
Starting a Business With a Website – A Practical Outline
Laura February 11, 2021 ArticleThis article is meant as a practical outline for starting a web/world based business from someone in the process of doing so. I started to put a merchandising business together about a month ago and assumed that a presence on the internet was a necessity. The first thing I did was to research tax laws and file a DBA (“doing business as”) in the counties clerk’s offices where I anticipated doing “physical” business. The tax laws for an individual doing business “under an assumed (business) name are simpler than the more complicated corporate tax laws. Filing the DBA legally establishes you under the business name chosen. At each step from here you need to ensure compliance with manifold regulations, such as permits and licenses for your activities if you wish to sell things in various venues.
Next, you need to ensure the production of your product. This depends on what you produce. Keep record of all your business related expenditures and income. Do not do this in an electronic database only. Keep hard records!
When you have or are close to having a product, you need a website. You should look up “web hosting services” and compare reviews and rankings from those who have used them. Good customer service is essential with a web host. For a small business, you may want to use a shared server or a “VPS” (virtual private server), which costs a bit more. You need to either build the site yourself with software provided by the host or chosen from the marketplace (varied options) or hire it out. It depends on the scope of your site, but inquire about building it yourself as this can be cost effective and more fun. You will need to configure your e-commerce setup by providing online payment services. You can use Pay Pal, Checks, or Credit Cards as a few possibilities. Credit Card processing generally requires a merchant account with Visa/Mastercard. This can be an involved process. Once you are online, you need to promote your site. While there are tricks to web programming (search engine optimization) that make your site accessible, traditional real-life contact is indispensable where you share your name and website while building a rapport with the customer is just essential to a startup business. I am now at the point of marketing and advertising. Best of luck with your own start-up business.…
- Total visitors : 2,675
- Total page views: 2,900
Recent Posts
- Handyman Furnace Repair
- Kelly Wearstler Lighting
- How to find best housekeeping companies in dubai
- Embracing Modern Home Decor
- Why are welding workshops and welding inspections crucial?
- Comprehensive Overview of Data Recovery Services
- Rumah Pintar untuk Masa Depan
- Tips Membeli Rumah untuk Calon Pembeli
- Choosing the Right Location
- The Ultimate Home Bar Setup
- Unveiling Your Dream Home: A Guide to Buying Property in Abu Dhabi
- Transform Your Garden DIY Pond Waterfall Inspirations
- Personalized Outdoor Spaces DIY Seating Inspirations
- Blooming Beauties Creative Flower Beds Around House
- Farmhouse Kitchen Design Rustic Charm for Modern Living
- French Chic Living Room Décor Ideas for Elegant Interiors
- Transforming Spaces Complete Home Renovation Guide
- Budget-Friendly Garden Beautification Dollar Tree Finds
- Whimsical Wonderland Adorable Bedroom Decor for Dreamers
- Transform Your Outdoor Oasis with DIY Patio Projects
- Budgeting Basics Complete Renovation Cost Breakdown
- Inviting Front Garden Ideas for Welcoming Home Entrances
- Skilled Fixer Upper Contractors Transform Your Space Today
- Elegant Dining Formal Dining Room Decor Inspiration
- Transform Your Family Room into a Relaxation Haven
- Personalize Your Walkway Creative DIY Stepping Stones
- Rustic Charm Country Home Decor Ideas & Inspiration
- Elegance Defined Formal Living Room Ideas for Your Home
- Transform Your Outdoor Space DIY Backyard Landscaping Ideas
- Blooming Beauties Flower Planter Box Ideas for Your Garden
Categories
- About
- Business
- Business Checks
- Business Checks
- Business Ideas
- Business Ideas
- Business Insider
- Business Insider
- Business Letter
- Business Letter
- Business Line
- Business Line
- Business News
- Business News
- Business News Articles
- Business News Articles
- Business Owner
- Business Owner
- Business Plan
- Business Plan
- Business Website
- Business Website
- Business Week
- Business Week
- Economic News
- Economic News
- Finance
- Financial News
- Financial News
- General Article
- Google My Business
- Google My Business
- Income
- Money
- Online
- Online Business
- Online Business
- Opportunity
- Opportunity
- Profit
- Profitability
- Real Estate
- Small Business
- Small Business
- Small Business Ideas
- Small Business Ideas
- Starting A Business
- Starting A Business
- The Business
- The Business
- Uncategorized
Archives
- September 2024
- August 2024
- July 2024
- June 2024
- May 2024
- April 2024
- March 2024
- February 2024
- January 2024
- December 2023
- November 2023
- October 2023
- September 2023
- August 2023
- July 2023
- June 2023
- May 2023
- April 2023
- March 2023
- February 2023
- January 2023
- December 2022
- November 2022
- October 2022
- September 2022
- August 2022
- July 2022
- June 2022
- May 2022
- March 2022
- February 2022
- January 2022
- December 2021
- November 2021
- October 2021
- September 2021
- August 2021
- July 2021
- June 2021
- May 2021
- April 2021
- March 2021
- February 2021
- January 2021
- December 2020
- October 2020
- September 2020
- August 2020
- July 2020
- June 2020
- May 2020
- April 2020
- March 2020
- February 2020
- January 2020
- December 2019
- November 2019
- October 2019
- September 2019
- August 2019
- July 2019
- June 2019
- May 2019
- April 2019
- March 2019
- February 2019
- January 2019
- December 2018
- November 2018
- October 2018
- September 2018
- August 2018
- July 2018
- June 2018
- May 2018
- April 2018
- March 2018
- February 2018
- January 2018
- December 2017
- November 2017
- October 2017
- September 2017
- August 2017
- July 2017
- June 2017
- May 2017
- April 2017
- March 2017
- February 2017
- January 2017
- December 2016
- November 2016
- October 2016
Partner
ecommerce web design dubai
ecommerce website development dubai
ecommerce website dubai
ecommerce development in dubai
ecommerce development company dubai
ecommerce development company in dubai
ecommerce development dubai
ecommerce website development companies in dubai
ecommerce website development company in dubai
ecommerce website development in dubai
ecommerce website design company near me
ecommerce website design company dubai
ecommerce web development dubai
web ecommerce development
ecommerce website in uae
ecommerce website design dubai
ecommerce web design agency
Partner
app design Dubai
app developers in dubai
app development companies in dubai
app development dubai
application development dubai
app developers uae
app development companies in uae
app development uae
mobile App designer Dubai
mobile App Development Company Dubai
mobile app development company in dubai
mobile app development dubai
mobile application dubai
mobile app development company in uae
mobile app development uae
mobile application development uae
mobile app development company