Want More Business? Send Out Better Emails!
New business owners are often unaware that there is a level of etiquette that must be applied to an email marketing campaign. There is an accepted way to professionally handle email marketing, making your customers look forward to receiving further communications from you. Below, you will find some helpful tips on email marketing etiquette.
Make every effort to strike a personal tone in your emails. Like it is with many other methods of marketing, you will find more customers willing to do more business with you when you are more personable. For example, if you are aware of the reasons for them signing up with your emails, add that reason in an email to them.
Don’t bombard customers with a message that says “Buy Now!” in your email messages. An approach such as this one is often perceived as being “spammy”, meaning your consumers will quickly unsubscribe. Trust me, all of them know you are trying to sell a product or service; however, you will realize greater success if you first build a relationship with them and then promote both yourself and what you are offering, professionally. You will be more likely to get a sale from them.
Always proofread your emails. It is important that all the emails you send are correct. Prior to sending each message, print a layout sample to ensure that the message appears as you intended. Be sure that if there are links in the email you test them first.
You need permission from your readers if you’re going to start sending them emails. If you start to send a great deal of spam messages, you are likely to lose credibility. Many customer are put off by receiving spam and it may hamper your relationship with your customer.
Remember that your email list is meant to increase your business profits. Every email you send should bring your readers one step closer to making a purchase. Do this by creating emails that offer product information – new and old – as well as information on special discounts.
Avoid sending your email marketing near holidays. Most people will be busy celebrating and will not check their emails until they go back to work. Yet, there may be exceptions to this. These exceptions would include one day sales or other similar promotions.
One great way to increase the success of your email marketing campaigns is to give your customers choices. Let your subscribers decide on the the number of messages they receive, how often they get them and what information they want to disclose. If they feel like they’re in control over the process, they will feel more comfortable.
Your emails should contain an incentive. Customers are more likely to buy your products if you make it tempting to do so. For example, you could provide them with free shipping on the orders they make that are over $50 if they simply click on one of your links or buy an item on your site.
As the article above advises, it is highly recommended that business owners practice proper protocol in their email marketing program. You will lose customers if you don’t use common courtesy. Use what you’ve learned to cultivate an email list full of happy customers.