Some craftspersons open retail stores to sell their work direct to the public. They may carry a selection of their own pieces or craftwork from several craft artists to help fill the shelves and displays. If you have thought of opening a craft store, this article will help you understand the costs involved and perhaps help you save some money.
The monthly expenses of your new store include (but are not limited to):
Business license. Most counties require that every business have a license. The fee varies but expect to pay around $100 a year. If you plan on opening a checking account for your business, most banks require the business license before opening a business account.
Signs. The cost of your signage will depend on the size of your store and local sign restrictions. Some tourist areas have limitations on how high or large a business sign can be.
Rental or lease deposits, first and last month rental payments at commercial rates. Renting a commercial retail space will not be cheap. Expect to pay at least $1,000 a month in low traffic areas and much much more in popular locations. When calculating your expenses, don’t forget to account for first and last month rental fees which are typically due up front.
Insurance against fire, theft and other loss. Full coverage insurance for your retail store may run you anywhere from $50 to $200 a month.
Telephone at business rates. A business phone listing gets you in the Yellow Pages. Business phone rates average around $60 to $70 a month.
Utilities. Some retail spaces may include your utilities in your rental fee. However, even if they aren’t, figure an electric and water bill of around $25 to $50 a month.
Advertising. There are many ways to get the word out about your store without spending a fortune. Do an online search for “guerrilla marketing examples” to learn ways to market your business with free and low-cost methods.
Merchant account for processing credit cards. Having the ability to accept credit cards can boost your sales by at least 40 percent; even more so in tourist areas where travelers use their credit cards instead of cash. A merchant account can run you anywhere from $30 to $75 a month, plus around 3.5 percent of every sale.
Employees. If you will need employees, count on paying the government 30 percent of what you pay per hour. If you hire someone at $9 per hour, you’ll pay another $3 an hour in social security and workman’s compensation.
Inventory. If you intend to open a gallery of handcrafted work, get your inventory on consignment. Consignment means that the artist retains ownership of their items but you display them in your store and only pay for the items after they sell. Consignment costs you nothing except the bookkeeping and many craftspeople prefer to get their work in the stores rather than have it sitting at home in a box.
Fixtures. New fixtures are expensive. Shop around …