If you are starting a business it’s oftentimes easy to forget what the main focus should be. The answer is an all too obvious–the customer! Even though most everyone knows this, we all can get caught up in a self absorbed, ‘what’s in it for me attitude.’ Of course, no one goes into a business totally selflessly, no matter how philanthropic a pursuit it may be. Even in these cases, an individual is seeking something for what he or she is giving, whether it be personal fulfillment, admiration, a reward in the afterlife.
A search for meaning, etc. Nevertheless, for any endeavor to be successful, the attention should always be on the recipient of your giving, of your product, of your service, or whatever the interaction entails. Put your mind in the head of your customer, and what he or she wants, and your chances for success will be so much greater. For instance, are your customers really interested in how many years you have been located in the same spot, or how cute your kids are in your commercials? No, they aren’t. They care about what’s in it for them. They want their needs fulfilled.
So, the bottom line is that if you fulfill your customers needs yours will be fulfilled also. This is not original advice, nor is it particularly insightful. It’s just a gentle reminder from the author of this article who has sometimes forgotten himself where the focus should be. You can change your advertising campaign, online marketing promotion, decor of your store, or whatever the case may be to increase sales and revenues, but real change won’t happen unless your customers’ needs and desires are met. If they are, you’re in business!…
If you’re currently an employee, chances are at some point in your career you’ve thought about being your own boss! Entrepreneurship is the only way to become the employer, but it’s not for everybody, it takes hard work and dedication!
If you’ve decided to become an entrepreneur, starting a home based business online is the best way to be your own boss! Not only do you get to work from home and set your own schedule, but with the right opportunity you can establish a passive residual income that can have the potential to set you free financially. Before you begin, there are some important basic elements you must evaluate about the business opportunity you choose!
How “young” is the opportunity?
Is the company you choose a start-up? There are some advantages to starting with a company that is in the beginning stages, but you should still make sure they’ve been around long enough to establish a decent track record. Select an opportunity on the ground level, but make sure their growth has been stable for as long as they’ve been in business. Most online home based business opportunities have been around for a while, so be weary of brand new companies.
How will the company stand the test of time?
The long term feasibility of your business is very important. Top home based business opportunities not only adapt to changing times, they actually embrace these changes. With the myriad web 2.0 technologies emerging almost daily, companies capitalize on the internet and make it an integral part of their growth, choosing an online business opportunity is one of the best ways to ensure long term viability. Since the long term growth of your organization is determined by your effort, take the time to chose a company with a product or service that allows for your results to be easily duplicated.
How does the opportunity train its reps?
One of the keys to success in any business is training and support! The majority of people who start a home based business fail in their first year because of a lack of proper training, and a solid duplicable marketing system! The training and support the company has in place is essential to growth, it allows the business owner to learn from and network with top earners and executives. The Network Marketing industry is one of the best choices when starting a home business. Most companies in this industry take advantage of the internet for marketing and training, and focus more on self development, which is another key component to home based business success. It doesn’t matter how great your product or service may be, if you can’t market it you won’t sell it, and without a quality training system in place, getting your business off the ground can prove to be a chore!
How does the product or service stand alone?
When you start a home based business you commit yourself to provide prospective clients with a quality product or service, and a good way to determine quality is to chose the opportunity with a product or service you would use. The company with the right business model should have a superior
stand-alone product. If you provide true value for your customers they will continue to buy from you, especially in difficult times, which makes your opportunity recession proof, which ensures a passive residual income!
How much do you have to invest and how long will it take you to get it back?
We all know there’s no such thing as something for nothing, at least not in business, so if you’ve decided to start your own home based business online, then you know there will be a start up cost. High ticket items can be challenging to distribute, while cheap opportunities may not provide any real value. When you become an entrepreneur you guarantee your own income, so your return on investment will depend entirely on your effort. Make sure you invest what it takes to be able to pay yourself back in a reasonable period of time.
Starting a home based business online can be very rewarding, but there is no guarantee that you will be successful from the very beginning. Doing your due diligence before choosing the right home based business opportunity will save you a lot of headaches.…
To work or not to work during ‘s a tough question for many entrepreneurs. There are two primary pulls either way — a full-time startup gets your full attention and shortens the time to making money, but working during startup keeps the bills paid and provides a back-up plan for the risk of going out on your own. The best option for you depends on a number of factors, and with either method it is essential that you manage your time and money effectively.
The type of business you are planning to start is the first consideration in whether to launch full-time or part-time. There are some ventures that require you to be available during the standard workweek — 9 to 5, Monday through Friday. If your current job includes these hours, it may be impossible to get your business off the ground. The best option in those cases is to develop a complete plan for your business while still employed, including a full marketing plan, budget, and beginning to network. The more developed your business idea, the more clear it will be when the best time to commit full-time will be.
The amount of capital you have for your startup is another critical factor. If you haven’t developed a full startup budget yet, do so before you quit your day job. Startup costs are easy to underestimate, especially without working through the details of the business idea. In addition to the actual startup costs, you will need enough cash to keep your personal bills covered. Often, entrepreneurs discover the hard way that the few thousand they thought would be sufficient disappears rapidly once work starts on the they end up going back to work anyway. Set a realistic budget based on a realistic time frame for getting the venture off the ground before you commit to full-time entrepreneur status.
If You Decide to Start Part Time
If you do decide to keep a job while working on your business, your first priority is to get organized. You will have to master time and task management in order to make reasonable progress on your business idea. The odds are that your work hours aren’t the only time consumers on your schedule, so it is critical to establish dedicated blocks of time to focus on your startup. Eliminate as many time killers as possible and consider getting up a few hours earlier or staying up a few hours later to get the venture going.
Do not even consider using your time on another job to work on your startup. In the first place, it is disrespectful and probably a terminable offense. You won’t want your employees working on outside interests on your time, so you shouldn’t either. In the second place, most professional jobs include provisions within the employment contract that deem all of your work product as owned by the company. Thus, if you create a new or innovative product or service using company assets (even your work computer), they may well have a legitimate lawsuit regarding the rights to your ideas.
If You Decide to Start Full Time
If you decide to quit your job and go after your startup full-time, you still need to take control of your time. Especially if you are working from home, it is very easy to be distracted from the business by daily chores, projects that have been awaiting your attention, even the television. Set yourself a clear work schedule and organize your time as you would if you were working for someone else. Your startup will have to be your priority if you are going to succeed, so expect to commit more hours to the venture than any other job. In fact, the average business owner works 65 or more hours per week, and that’s after the startup period!…
This article is meant as a practical outline for starting a web/world based business from someone in the process of doing so. I started to put a merchandising business together about a month ago and assumed that a presence on the internet was a necessity. The first thing I did was to research tax laws and file a DBA (“doing business as”) in the counties clerk’s offices where I anticipated doing “physical” business. The tax laws for an individual doing business “under an assumed (business) name are simpler than the more complicated corporate tax laws. Filing the DBA legally establishes you under the business name chosen. At each step from here you need to ensure compliance with manifold regulations, such as permits and licenses for your activities if you wish to sell things in various venues.
Next, you need to ensure the production of your product. This depends on what you produce. Keep record of all your business related expenditures and income. Do not do this in an electronic database only. Keep hard records!
When you have or are close to having a product, you need a website. You should look up “web hosting services” and compare reviews and rankings from those who have used them. Good customer service is essential with a web host. For a small business, you may want to use a shared server or a “VPS” (virtual private server), which costs a bit more. You need to either build the site yourself with software provided by the host or chosen from the marketplace (varied options) or hire it out. It depends on the scope of your site, but inquire about building it yourself as this can be cost effective and more fun. You will need to configure your e-commerce setup by providing online payment services. You can use Pay Pal, Checks, or Credit Cards as a few possibilities. Credit Card processing generally requires a merchant account with Visa/Mastercard. This can be an involved process. Once you are online, you need to promote your site. While there are tricks to web programming (search engine optimization) that make your site accessible, traditional real-life contact is indispensable where you share your name and website while building a rapport with the customer is just essential to a startup business. I am now at the point of marketing and advertising. Best of luck with your own start-up business.…
Starting your own business can be an exciting investment. Whether your business is your passion, or just a genius plan that you developed, it is important to know the facts about starting a business before you invest. Many people have misconceptions about what starting a business entails. In order for your business to have a fair shot at success, you should be aware of what to expect. To help clarify things, we’ve compiled a list of myths and facts about opening a small business.
Myth: If all goes well, my business should start turning a profit in 6 months.
Fact: The sad truth is that even successful businesses do not start making a profit until several years after start-up. Because overhead costs for most businesses require large loans or investments that must be paid back, even a booming business will not make a true profit until all the initial start-up costs have been paid off. Typically, a successful business will begin generating pure profit after 2 to 3 years.
Myth: The government gives out special grants to small businesses.
Fact: This is just simply not true. There are no federal grants that go directly to small businesses. The best way to pursue financing your business is by contacting your local Economic Development Corp (EDC) office.
Myth: I can pay myself as much as I want!
Fact: Unfortunately, this isn’t part of the deal. While you theoretically could pocket large sums of money at the beginning, you will most likely only be hurting yourself in the long-run. Most of the money that comes in should be reinvested in the business, or used to pay off expenses. Even if your business has been booming for a decade and all expenses have been paid off, the IRS includes a clause that does not allow a business owner to pay themselves an “unreasonable compensation.”
Myth: My product/service will sell itself.
Fact: This is a very dangerous attitude to have when starting a business. Products do not sell themselves. Marketing is a crucial component to any business’ success, even if your product/service is the best thing to enter the market since sliced bread. Talk with a marketing professional who can assist you with building a website, creating a logo, printing business cards, and spreading the word about your business.
For more information about business law, consult the Texas business attorneys at the law office of Slater, Kennon & Jameson, LLP.…
If you ask anyone in your life to name the best locksmith around, you will likely get a blank stare instead of an answer. Few people are truly prepared. Don’t be one of those left standing on the outside looking in at your nice, warm house. This guide will assist you in selecting the proper locksmith.
Even if you think you will never need the services of a locksmith, it is best to be prepared. Research and find a professional locksmith before you need one. You can save the locksmith’s phone number so you have it ready to go if there is an emergency.
Get a receipt. The majority of locksmiths are honest individuals, but a few out there do try to scam people. You will want to get quality service and have paperwork to back it up. Keep the receipt inside a secure place in case there are questions about payment in the future.
If a locksmith quotes you one price by phone, then tries to up the price upon arrival, tell them you will do business with someone else. It is best to hire a locksmith that is honest and upfront.
When you make an initial inquiry to a locksmith, ask about their business history. Additionally, ascertain they’ve always operated from the same location. If the company has been around for several years, that’s good news.
Be sure to check the identification of any locksmith you plan to hire. Tell them over the phone and ensure they agree. If they disagree, don’t hire them.
Ask any locksmith you are considering how long they’ve been in business. If it’s been a long time, then they are most likely trustworthy and reliable. Make sure that you do not trust a locksmith right off the bat.
Don’t hire the first locksmith you speak to. You should be calling at least three or more locksmiths before deciding on which one to hire. This will help you understand what the going rate is. Once you do figure this out, you are going to be able to make an informed decision about who is charging fairly.
Don’t hire a locksmith that charges for making an appearance. This is not common practice, so you’re most likely dealing with a scam artist. If you find out that he does not have a license and he still wants to pay, ask him to leave, then call the police.
Good locksmiths can do more than change door locks. They can help change your window locks if you’ve been burglarized before. Some might even reconfigure your alarm system.
Before allowing a locksmith to begin working, inspect their I.D. and professional license. Be sure to compare the two so that you know the person on the license is the person standing in front of you. A locksmith that is good will have a license, even if it isn’t required.
Until they need a locksmith, most people don’t think twice about finding someone reputable. Unfortunately, that leaves you open to a number of scams. Prepare yourself ahead of time by using this advice to find a great locksmith. You won’t be sorry you did!…Read more
Your email marketing should contain relevant information presented in an attractive manner to encourage customers to purchase from you. Could it really be as simple as that? Of course! Your profits will increase if you make an email-based marketing campaign that fits these requirements. This article will provide you with all the advice you need, so read on!
Send out emails that correspond to your target audience. Encourage your subscribers to invite their friends to join your list too. At the end of every email, provide a “subscribe” button and a “share” button so readers can pass along your information to friends. By doing this, your viewer base will grow.
Don’t bombard customers with a message that says “Buy Now!” messages. This will make you look like you are spamming them, which will in turn affect your business. Your subscribers are savvy, and they know that your goal is to sell products, so focus on building a stable, professional reputation and relationship with them. Your customers will be thankful for this, and there’s a good chance they’ll make a purchase.
Use A/B testing to test subject line variations. Split the mailing list in half. Use a different subject line for each half of the list, while keeping the rest of the email the same. You will learn which subject lines have the best open rates and which ones people ignore.
Make sure you have permission to send emails to your subscribers. If you do not, you will risk losing trust of the customers and who they interact with, creating a bad name for your business. This could lead to you getting blacklisted by some of the ISPs; this could turn in to a major headache for your email marketing campaign, and in turn, your business.
Look at how spammers run their messages, for a lesson in what you should never do. Make an email account, display it around the Internet, and look at the spam come in. See what’s wrong with these emails and make sure you don’t make the same mistakes. Make yourself stand out from spam to improve your reputation.
Passive and active feedback from your customers is an essential tool for enhancing your email marketing projects. To get active feedback, ask your readers for suggestions. However, passive feedback is much more subtle and can even be invisible to your readers. Utilize software programs or tools to evaluate what links are used most frequently.
Make sure your email marketing strategy makes use of “smart persistence.” Staying persistent with the proper type of customers is the key to success. Persistently emailing disinterested customers is obnoxious to them, and it wastes your time and effort.
You should utilize some type of call to action within your emails. Your readers need to understand what they need to do by you simply telling them in your emails. Make sure that any links you have are obvious and let it be known how to use them. These messages can be repeated at the beginning and the end of your messages.
Now that you have learned to market your business through email, come up with interesting, attractive layout and content. Consider your customer’s point of view and what you would be interested in if you were the customer. You’ll be amazed by the results you get and the time frame they arrive in!…Read more